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Passion for Tradition

Austria is fascinatingly blessed by coincidences: close to nature and informal, yet simultaneously valuing tradition and etiquette. Once-courtly formalities are lived out with a light touch at elegant events, while the finest labours of hand and head perfect traditional techniques, taking these on creatively into the modern era.

Passion for Tradition

Grundlsee, Salzkammergut © Österreich Werbung/Peter Burgstaller Grundlsee, Salzkammergut © Österreich Werbung/Peter Burgstaller

Dirndl and Lederhosen - the Austrian way to dress

The Dirndl is fun, feminine and flirty. With these attributes, the Dirndl has evolved from its humble origins as the work-garb of farmers to a modern-day fashion superstar. Find out about Dirndl and Lederhosen styles, where to buy them and, most importantly, where to wear them.
Learn more about Dirndl and Lederhosen
Paar in einem Wiener Kaffeehaus © Österreich Werbung/Ilgner Paar in einem Wiener Kaffeehaus © Österreich Werbung/Ilgner

Kaffeehaus culture

The Viennese say they looted sacks of coffee beans after the Turks withdrew following a failed siege in 1683. But it was a spy on the payroll of the Royal Court who gave the city its real taste for coffee: born in Istanbul, he founded Vienna’s first Kaffeehaus in 1685.
Learn more about Kaffehaus culture
Cows resting on the pasture © Österreich Werbung, Fotograf: Diejun Cows resting on the pasture © Österreich Werbung, Fotograf: Diejun

High up on the Alpine pasture

For just a short while in summer, the Alpine pastures transport animals and people alike in an intoxicating mood, in the best of moods.
Learn more about Almsommer in SalzburgerLand
Yodelling © Steirisches Volksliedwerk Yodelling © Steirisches Volksliedwerk

Ancient communication: Yodelling

As loud as a scream or as melodious as a song – that’s the yodellers from Styria. Sung as a modulated “jo” syllable, the power of the voice is something which fascinates the world and invites people to try it for themselves.
Learn more about Yodelling
Pas de Deux Vorführung in der Spanischen Hofreitschule © Spanische Hofreitschule/Michael Rzep Pas de Deux Vorführung in der Spanischen Hofreitschule © Spanische Hofreitschule/Michael Rzep

Spanish Riding School

The Lipizzaner stallions enchant their public at the Spanish Riding School in Vienna, the oldest riding school in the world.  
Learn more about the Spanish Riding School
Weinwelt Kamptal © Österreich Werbung/Zajc Weinwelt Kamptal © Österreich Werbung/Zajc

Viticulture in Lower Austria

In Lower Austria, the vines were planted on fruitful soil: from the time when the Romans planted vines on the favoured sites in this northern province of their Empire, wine has been prized here as a pleasurable cultural heritage and elevated to cult status by committed wine-growers.
Learn more about Viticulture in Austria
Goiserer Schuhe © Leo Himsl Goiserer Schuhe © Leo Himsl

Goiserer boots – hand-crafted for feet

It began 140 years ago in Bad Goisern with the invention of the first “engineered” mountain boot. Today the Goiserer is still the epitome of top quality, but it has evolved to be fit for city life.
Learn more about Goiserer boots...
Bregenzerwaldhaus © Österreich Werbung/Wiesenhofer Bregenzerwaldhaus © Österreich Werbung/Wiesenhofer

The elegance of wood

What may be fine stones and hand-made tiles in building cultures of other countries is wood in Vorarlberg. In the Bregenzerwald region, the knowledge about this age-old building material is preserved and applied with a contemporary twist.
Learn more about the elegance of wood
Stift Heiligenkreuz © Österreich Werbung/Volker Preusser Stift Heiligenkreuz © Österreich Werbung/Volker Preusser

The sound of silence

Heiligenkreuz Abbey, Europe’s largest Cistercian Monastery, lies behind protective walls, less than half an hour’s drive from Vienna. With an uninterrupted 900 years history of monasticism, Heiligenkreuz is both tourist attraction and deeply spiritual experience.
Learn more about conventual life in Heiligenkreuz
Salt from Hallein Salt Mine © Österreich Werbung/Peter Rigaud Salt from Hallein Salt Mine © Österreich Werbung/Peter Rigaud

The salt of the earth

Visit one of the oldest salt mines in the world in Hallein near Salzburg: its salt provided a livelihood for local people, brought wealth to the archbishops and built the magnificent city of Salzburg, which we admire today.
Learn more about the Saltmines
Gmundner Ceramics © Gmundner Keramikmanufaktur Gmundner Ceramics © Gmundner Keramikmanufaktur

Green flames on white

Green swirls dance around the edge of a bowl, a stag leaps along the curves of a cup, flowers are strewn colourfully across a plate – a sight to please the senses and lift the mood at your table. Gmundner Keramik has been the leading Austrian ceramics company for more than 300 years and enjoys international acclaim.
Learn more about Gmundner Keramik
Walter Bacher Krippe © Tiroler Landesmuseum Walter Bacher Krippe © Tiroler Landesmuseum

Stall and Star. Carved cribs in Tirol

Christmas cribs are a depiction of the birth of Jesus: Mary, Joseph and the new-born child in the stall, the shepherds, the ox and the ass, the comet and the coming of the Three Kings are staged expressively – and on a major scale – in Tirol.
Learn more about carved cribs in Tirol
Folklore-Ensemble Kolo Slavuj © Petar Tyran Folklore-Ensemble Kolo Slavuj © Petar Tyran

Burgenlands musical diversity

The atlas may draw tight boundaries around the province of Burgenland, but the music of this region goes far beyond its borders.
Learn more about Music in Burgenland

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