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Shopping in Vienna

Shopping in Vienna is refreshingly different. Shopping streets and pedestrian zones offer luxury goods and good values - at jeweler's shops as well as antique stores, art stores, and fashion designer boutiques.

  © WienTourismus/Peter Rigaud
Between flagship stores and shopping palaces, you can discover many things. An original gift for a friend back home or a pretty keepsake for yourself - shopping is a vacation treat in Vienna

City center
The range of shopping options is particularly rich in Vienna's historic first district. The pedestrianized streets of Kohlmarkt, Graben and Kärntner Strasse form the so-called Golden U, a Viennese shopping Mecca. In recent years Kohlmarkt has developed into a center for luxury boutiques. It is lined with flagship stores of international labels such as Chanel, Cartier and Louis Vuitton. And at the heart of the Golden U, former imperial court confectioner, Demel provides a reminder of Vienna of yore with its sweet treats and eye-catching window displays. A few buildings down is the equally illustrious Meinl am Graben, with its mouth-watering delicacies for gourmets and bon viveurs. Kärntner Strasse is also home to many department stores in the city. The three-floor Swarovski boutique is packed with jewellery, fashion, accessories, design objects and its highly collectable crystal figurines.
 
Mariahilfer Strasse
A stroll down the city's principal shopping mile, Mariahilfer Strasse, is all it takes to understand that Vienna is the beating heart of fancy European shopping. Mariahilfer Strasse is one of the main shopping streets in Vienna and offers a younger set of shops, compared to the city center. The best-known brands can be found here. The popular Mariahilfer Strasse caters to virtually every need, followed by the district around Neubaugasse which is dedicated to alternative and trendy shopping.
 
Viennese markets
Vienna's markets are about much more than just shopping. They are the lifeblood of the districts they serve, attracting a young, creative and lively scene. This is perfectly illustrated by three Viennese institutions - the Naschmarkt (Vienna's largest market), Karmelitermarkt and Brunnenmarkt. There is hardly anything that you cannot get on the markets of Vienna, from fruit, vegetables and flowers to natinal and international delights. Vienna's markets are in season throughout the year, reflecting the charisma of the city at all times.
 
Special tip:
All visitors not resident in the EU are entitled to a refund of Austrian value-added tax, which is included in the price.
 
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