Loden has been the high performance product of the Alpine population for centuries. And a fabric that is synonymous with the national identity. Nothing protects so naturally against cold, rain and wind. The “Schladminger Rock” is particularly famous, a robust men’s jacket. The cloth for this garment is produced in Austria’s oldest Lodenwalke (Loden fulling mill).
WinterproofIndigo printing revolutionised Europe’s textile industry in the 17th century, when thousands of printing works sprang up. Nowadays this handcraft is only practised by two printers, in Burgenland in a workshop where everything is old except the designs. This heartens traditionalists as much as young creative talent.
A Blue Print for ArtIt began 140 years ago in Bad Goisern with the invention of the first “engineered” mountain boot. Today the Goiserer is still the epitome of top quality, but it has evolved to be fit for city life.
"Engineered" for MountainsNo less than three of the nine Austrian regional capitals have been celebrated as UNESCO World Heritage Sites, and absolutely all are well worth a visit. From Vienna via Salzburg to Bregenz, use your time in Austria to explore its vibrant cities.
Take a City WalkSince 1820, Rattenberg has been known for glass finishing. Take a look over the glass blower's shoulders into the “Mysterious World of Crystal”. Glass engravers and painters demonstrate their work, with plenty of dazzling objects on display.
Marvelling like a child is rare these days, but one cannot help it when standing in the interior of a huge crystal, watching light refracted in hundreds of mirrored surfaces. The imposing Crystal Dome is the showpiece of the “Swarovski Crystal Worlds”.
More on Swarovski Crystal WorldsThe former K&K purveyor to the court is well-known all over the world for glas culture and light design. Nowadays the glas-empire not only focuses on tradition, but also on the creations of young Austrian designers.
More on LobmeyrTo think of pickled vegetables as anything other than exquisite would prove the delicious variety of Staud’s products completely wrong. Non-believers will be convinced by visiting the Staud’s Pavillion in Vienna.
More on Staud'sOnce upon a time around 1990 there was a master confectioner who thought that all the existing chocolate creations on the market were simply a little bit too boring. So after business hours he started to explore in the quietness of his company’s back room...
More on Zotter ChocolateThe emerging designer prefers to read the political magazine “Spiegel” over the fashion magazine “Vogue” and gets inspired for her new fashion collection by political themes. Therefore her creations have a reputation in Paris, London and Hongkong.
More on Anna AichingerContemporary architecture in the heart of the premises from the renaissance era. Right in the center of the wine growing village Neusiedl am See, one of the most impressive wine cellars of Austria has been created.
More on WeinwerkAfter you have returned back home you can still enjoy the tastes of Austria: Styrian pumpkin seed oil, Zotter chocolate, Manner Schnitten hazelnut wafers and the famous Mozart chocolate balls are all popular culinary souvenirs.
Bring Austrian Treats HomeFarmers’ market, flea market or potters’ market: Markets are a feast for all senses and a celebration of colours, scents and voices.
Austrian Market CultureIt's easy to browse the day away along one of these favourite shopping streets. The longest shopping mile of all is Mariahilfer Straße in Vienna, followed by Landstraße in Linz.
Shopaholic's GaloreHolidays are never holidays without a bit of shopping, so visitors will be delighted by the many large malls, small souvenir shops and splendid shopping streets across Austria. Go bargain hunting at one of the many colourful markets, stroll along an upscale shopping street, or indulge in some serious shopping at 1000m above sea level.
For summer holidaymakers in particular, Klagenfurt is ideally located by Lake Wörthersee, one of Europe’s largest and warmest alpine lakes. The city is however enjoyable throughout the year with its Mediterranean climate, sunny winter days, colourful autumn and a mild spring.
Find out more about KlagenfurtAustria’s capital offers a unique blend of imperial traditions and stunning modern architecture. It is famous for its cultural events, imperial sights, coffee houses, cosy wine taverns, and the very special Viennese charm.
Find out more about ViennaA culinary voyage around the world does not take 80 days but minutes at Vienna’s Naschmarkt.
More on the NaschmarktDesign with a touch of humour is the trademark of product design duo Marie Rahm and Monica Singer who own the Polka Product Pleasure label.
More on Polka Products
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Watch the video on how the world famous Sacher-Torte is made in Vienna.