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Dirndl and Lederhosen are such a quintessential part of Austrian culture, countless companies incorporated them to define their brands. One need not look farther than the tourism posters the used to attract visitors to Austria throughout the past decades. Perhaps the most famous and lasting brand to do so is Almdudler – an herbal lemonade with cult status in Austria, which boasts a young couple in Dirndl and Lederhosen in its logo.

Almdudler is much more than a refreshing alpine herb soda. People fondly associate Almdudler with their own personal experiences and mental images of the great outdoors – stunning mountain panoramas, skiing, mountain biking or simply enjoying après ski with friends. You could say that one of Almdudler’s most important ingredients is its unmistakably Alpine character.

The brand has had a cult following ever since its introduction more than 55 years ago.

Taking the expression “auf der Alm dudeln” (old Viennese dialect for “yodeling on the meadows”) and the delicious flavors of Alpine meadowland herbs as his inspiration, Erwin Klein had struck upon a way of capturing and bottling the essence  of the mountains.

Today, Almdudler has established itself as Austria’s national drink. Like every popular drink, it is also an important ingredient in many alcoholic and non-alcoholic mixed drinks. Almdudler also stages a host of events that have achieved cult-status as well. Being true to its Logo, the brand hosts the annual Almdudler “Trachtenpaerchen Ball” in Vienna. Dress code at this popular event: Dirndl and Lederhosen. If you plan on making it to next year’s Almdudler Ball, you’d better be fast: tickets sometimes sell out within hours.

Learn more about Almdudler - the cult brand: