Salzburg’s Avant-garde Traditions
Austria has long been a country that admires the traditional and handcrafted, and nowhere is this more stylishly apparent than in the traditional folk wear of the SalzburgerLand, the beautiful region surrounding Salzburg City.
Here women remain proud of their formal wear, characterized by a black dress, colorful artistic bodice and apron of fine silk. Indeed, from region to region the Dirndl dress even retains distinctive characteristics of color, fabric, hats. While the beauty of the Dirndl – and similarly the Lederhosen look for men – might be considered timeless, Austrians are, as always, open to the new and innovative.
Creative young designers and internationally-renowned companies of the region are now reinterpreting folk wear for men and woman, sometimes even with a touch of the avant-garde. If you want to admire a local display of Dirndl and Lederhosen, you only need head to one of SalzburgerLand’s traditional festivals. It could be the ever-popular raising of the maypole, the stallion drive in Rauris in June, or the Preber Shoot in Lungau and Schifferstechen boat jousts in Oberndorf, both in August.
These lively events are celebrated with as much enthusiasm as ever – and there’s no better attire for the occasion than folkwear, even if it may have a stylish, contemporary cut. Visitors to Salzburg can see this evolution by visiting the Gössl Gwandhaus. In this historic store/event space/restaurant/production site, explore the traditional craftsmanship involved in this beautiful outfit, and how it’s manufactured. The 60-year-old company is a frontrunner in Dirndl brand names and is known for its Dirndl designs with a twist. Fun elements such as camouflage-patterned fabric keep their collections fresh and intriguing. You can buy your own Dirndl at the Gössl Gwandhaus shop. The company also hosts a variety of events, from yodelling lessons to seasonal markets and concerts, and has a charming restaurant.