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The Swarovski flagship store

Explore a mesmerizing world of crystal wonders, even create your own jewelry, at the Swarovski brand’s inspiring new headquarters in the heart of Vienna.

Swarovski Wien Mezzanin © Tim Tom
Swarovski Wien Mezzanin © Tim Tom
SWAROVSKI CRYSTALLIZED™ In-Store Boutique  © Tim Tom
SWAROVSKI CRYSTALLIZED™ In-Store Boutique © Tim Tom
Lake of Shimmer © Tim Tom
Lake of Shimmer © Tim Tom

The Swarovski flagship store in Vienna is a must-see for all fans of the popular brand, a well as for art aficionados. In a city that celebrates art and combines centuries of cultural influences from Eastern and Western Europe, Swarovski has found the ideal location for a store that not only features its entire product spectrum, but also numerous installations from world renowned artists. Marvel at the “Lake of Shimmer” by Tokujin Yoshioka, or enjoy the artworks displayed in innovative cubes inside the store.

The SWAROVSKI CRYSTALLIZED™ Store is located on the ground floor while on the first floor there is an array of stunning jewelry and accessories, as well as an exclusive Moët & Chandon bar. On the lower floor, choose from a range of high precision optical instruments and browse the dazzling array of home decor objects and crystalline chandeliers. During creative workshops at Swarovski Wien, you have the opportunity to discover your artistic talent. Under the guidance of Swarovski crystal experts, participants will produce their own small jewelry piece using Swarovski Elements.

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