Our brand communication targets a highly educated audience of experienced travelers. Travel decisions are not made based on price or convenience alone, but also with a destination’s history and identity in mind. For our guests it is important to be able to experience something truly authentic, as well as to be active and engaged while traveling. Austria is unique particulary in those three (3) aspects:
Nature and Scenery
From the Alps to the Danube River, Austria is a truly beautiful place with majestic mountains, dense forests, amazing lakes and famous cultural landscapes waiting to be explored. Discover our countryside at your own pace, slow and relaxed or a bit more sporty. Let the locals show you the way.
Our imperial heritage and cultural legacy is world famous, and our contemporary cultural scene is innovative and exiciting. Cultural experiences abound- not only in the major cities, but also in many charming small villages in the country.
Food and Wine
First rate restaurants, world-class wines, and a dedication to locally sourced and organic ingredients define Austria’s culinary landscape. Austrian cuisine is tasty, of highest quality and creative. The secret ingredient: passionate, and innovative chefs and winemakers.
Travel should always offer a healthy dose of regeneration and renewal. In Austria you will find mineral springs with water with healing qualities; the air quality is amazing and fosters regeneration; mountains and lakes beckon you to be active. A vacation in Austria may stimulate your desire for healthy living, even after your trip.
Austrians love to be hosts. We love to engage with our guests and show them the treasures of our country and share our secrets. If some of our joy of life and “Gemuetlichkeit” rubs off on you, even better.
A Lasting Impression
Guests that spend some time in Austria feel more relaxed and are therefore eager for new and authentic experiences. The organic interplay between regeneration and the excitement of the new provides inspiration and fresh energy. A trip to Austria will truly create memories and moments to cherish forever, and a sense of joy that will last even after you are back home.
The SmartPhone App helps you plan a trip to Austria and introduces you to unique experiences in Austria. The App is available for iPhone, Blackberry and Android.
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