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Shopping Deluxe
The special historic and architectural settings so typical for Austria, combined with precious antiques, extraordinary jewelry and charming sales staff, make shopping for designer labels a memorable experience in Austria.
Vienna’s Deluxe Shopping Miles
In downtown Vienna you find one exclusive shopping street after the other. The most important ones are Kärntner Straße, Graben and Kohlmarkt – your main route for a first-class shopping experience in Vienna.
The pedestrian zone in Kärntner Straße, located between St. Stephen’s Cathedral and the Opera, is not only exclusive for its top location, but also for the 160 shops you find there. Traditional houses such as Fürnkranz mingle with elegant designer boutiques and flagship stores by Swarovski and the like. Charming outdoor cafés invite you to relax your tired feet and watch the world go by under shady lime trees. Kärntner Straße owes much of its international flair to the throngs of tourists and street artists from all over the world. Centerpiece of the 788 meter long shopping street is the renowned Kaufhaus “Steffl” which accommodates some 50 shops and 400 brands on 9 stories.
Kärntner Straße has a long-standing tradition: it was first mentioned as “Strada Carinthianorum” in a document dating from 1257! The “Kärntner Durchgang” accommodates a gem of modern architecture: the Loos Bar named after and designed by Adolf Loos in 1907. It is not without reason that Kärntner Straße is Austria’s most famous shopping street.
Just around the corner is Vienna’s second upscale shopping street: the Graben. Whether Graben really is a street or rather a square is left for the visitor to decide. With its international flair and exclusive shops, Graben is a shoppers’ paradise. Legendary is the “Meinl am Graben”, a delicatessen shop catering even to the most discriminating gourmet. Only a stone’s throw away is the “Die schwäbische Jungfrau” (the Swabian virgin) – a specialist store for bed linen and table wear – who count Arabian princes among their customers. In 1950 Graben was the first street where neon lighting was installed.
Leaving Graben at the upper end and taking a left gets you to Vienna’s third chic shopping street: the Kohlmarkt. The name Kohlmarkt (Coal Market) dates back from the 14th century when coal was traded here. When you compress coal long enough it eventually turns into diamonds. Maybe this is the reason why this street boasts one grand jewelry shop after the other. You not only find precious jewelry here but also fine materials and leatherwear – designed by Chanel and Louis Vuitton for instance. House No. 14 still accommodates the venerated K & K Demel Café selling dozens of pastries and sweets in a splendidly baroque setting. This area oozes history wherever you go: the Hofburg, former imperial residence, is just a stone’s throw away, and “Großes Michaelerhaus“, a magnificent baroque building on Kohlmarkt, once was home of a young composer named Joseph Haydn ...
Further information:
Shopping in Vienna
Gold & Antiquities in Salzburg
When it comes to exclusive shopping, then Salzburg has plenty to offer. The city might be comparatively small but this only makes the distances between shops shorter. The best bet for a first-class shopping experience in Salzburg is the Getreidegasse.
This medieval thoroughfare runs through the center of old Salzburg and is lined with stores featuring Prada, Gucci and the objects by the Tirolean crystal mogul Swarovski. Getreidegasse also boasts stylish folk fashion, antiquities, leather goods, stationery, fine perfumes and top restaurants.
The old and narrow cobbled lanes add to the overall shopping experience in Salzburg. Behind the houses you find beautiful, arcaded courtyards. Many of the houses in Getreidegasse display lacy-looking wrought-iron signs, guild emblems of inns, workshops and shops. Quite unique are the through-houses which were built to give quick access to the Salzach river; today these houses accommodate small and exclusive shops.
And last but not least: Mozart’s birth house is also located in Getreidegasse and keeps being a great crowd-puller, even after the 2006 Year of Mozart. In the past the world-famous Getreidegasse was called Trabegasse; over the centuries this name developed into Getreidegasse.
Further information: Salzburg Tourism
Innsbruck’s Crystals
Swarovski has its world-wide largest store in a tastefully revitalized house from the 15th century in Herzog-Friedrich-Straße: the dazzling Crystal Gallery features sparkling jewelries and accessories – among them pieces from the exclusive Daniel Swarovski Paris line –, collectors’ items and exquisite designer objects, posh crystal chandeliers and charming gifts. The shop also sells Christmas decoration from the Swarovski Christmas World precision equipment from Swarovski Optics such as binoculars, telescopes and optronic devices.
The most exclusive shops featuring designer fashion by Armani, Gucci, Chanel and the like can be found in Innsbruck’s old town around the Golden Roof and, just around the corner, in Friedrich Straße, Hofgasse and Riesengasse all the way to Maria-Theresien-Straße. The city’s most famous deluxe boutique is “Einwaller” where you can not only buy less famous luxury labels but also unique sports fashion for discriminating customers. Innsbruck’s most exclusive gold and silver jewelry can be found at Witzmann and Leitner, both located in the old town.
Further information: Innsbruck Tourism
Luxurious Shopping at 1000 meters
When it comes to luxury, the Europasportregion Zell am See/Kaprun needs not fear comparison with world-famous Vienna and Salzburg. Designer labels from Armani to Lacroix can be found next door with first-class sports shops, cozy coffee houses and traditional inns. Jeweler Andreas Hartl in Kaprun, for instance, sells exclusive sun glasses with the tongue-twisting name O ROKR. This latest version of wearable electronics shades combines High Definition Optics® with technologies that let you stay connected to calls and music while hiking, biking, skiing or any other activity.
Further information: Europasportregion Zell am See/Kaprun
Vienna’s Deluxe Shopping Miles
In downtown Vienna you find one exclusive shopping street after the other. The most important ones are Kärntner Straße, Graben and Kohlmarkt – your main route for a first-class shopping experience in Vienna.
The pedestrian zone in Kärntner Straße, located between St. Stephen’s Cathedral and the Opera, is not only exclusive for its top location, but also for the 160 shops you find there. Traditional houses such as Fürnkranz mingle with elegant designer boutiques and flagship stores by Swarovski and the like. Charming outdoor cafés invite you to relax your tired feet and watch the world go by under shady lime trees. Kärntner Straße owes much of its international flair to the throngs of tourists and street artists from all over the world. Centerpiece of the 788 meter long shopping street is the renowned Kaufhaus “Steffl” which accommodates some 50 shops and 400 brands on 9 stories.
Kärntner Straße has a long-standing tradition: it was first mentioned as “Strada Carinthianorum” in a document dating from 1257! The “Kärntner Durchgang” accommodates a gem of modern architecture: the Loos Bar named after and designed by Adolf Loos in 1907. It is not without reason that Kärntner Straße is Austria’s most famous shopping street.
Just around the corner is Vienna’s second upscale shopping street: the Graben. Whether Graben really is a street or rather a square is left for the visitor to decide. With its international flair and exclusive shops, Graben is a shoppers’ paradise. Legendary is the “Meinl am Graben”, a delicatessen shop catering even to the most discriminating gourmet. Only a stone’s throw away is the “Die schwäbische Jungfrau” (the Swabian virgin) – a specialist store for bed linen and table wear – who count Arabian princes among their customers. In 1950 Graben was the first street where neon lighting was installed.
Leaving Graben at the upper end and taking a left gets you to Vienna’s third chic shopping street: the Kohlmarkt. The name Kohlmarkt (Coal Market) dates back from the 14th century when coal was traded here. When you compress coal long enough it eventually turns into diamonds. Maybe this is the reason why this street boasts one grand jewelry shop after the other. You not only find precious jewelry here but also fine materials and leatherwear – designed by Chanel and Louis Vuitton for instance. House No. 14 still accommodates the venerated K & K Demel Café selling dozens of pastries and sweets in a splendidly baroque setting. This area oozes history wherever you go: the Hofburg, former imperial residence, is just a stone’s throw away, and “Großes Michaelerhaus“, a magnificent baroque building on Kohlmarkt, once was home of a young composer named Joseph Haydn ...
Further information:
Shopping in Vienna
Gold & Antiquities in Salzburg
When it comes to exclusive shopping, then Salzburg has plenty to offer. The city might be comparatively small but this only makes the distances between shops shorter. The best bet for a first-class shopping experience in Salzburg is the Getreidegasse.
This medieval thoroughfare runs through the center of old Salzburg and is lined with stores featuring Prada, Gucci and the objects by the Tirolean crystal mogul Swarovski. Getreidegasse also boasts stylish folk fashion, antiquities, leather goods, stationery, fine perfumes and top restaurants.
The old and narrow cobbled lanes add to the overall shopping experience in Salzburg. Behind the houses you find beautiful, arcaded courtyards. Many of the houses in Getreidegasse display lacy-looking wrought-iron signs, guild emblems of inns, workshops and shops. Quite unique are the through-houses which were built to give quick access to the Salzach river; today these houses accommodate small and exclusive shops.
And last but not least: Mozart’s birth house is also located in Getreidegasse and keeps being a great crowd-puller, even after the 2006 Year of Mozart. In the past the world-famous Getreidegasse was called Trabegasse; over the centuries this name developed into Getreidegasse.
Further information: Salzburg Tourism
Innsbruck’s Crystals
Swarovski has its world-wide largest store in a tastefully revitalized house from the 15th century in Herzog-Friedrich-Straße: the dazzling Crystal Gallery features sparkling jewelries and accessories – among them pieces from the exclusive Daniel Swarovski Paris line –, collectors’ items and exquisite designer objects, posh crystal chandeliers and charming gifts. The shop also sells Christmas decoration from the Swarovski Christmas World precision equipment from Swarovski Optics such as binoculars, telescopes and optronic devices.
The most exclusive shops featuring designer fashion by Armani, Gucci, Chanel and the like can be found in Innsbruck’s old town around the Golden Roof and, just around the corner, in Friedrich Straße, Hofgasse and Riesengasse all the way to Maria-Theresien-Straße. The city’s most famous deluxe boutique is “Einwaller” where you can not only buy less famous luxury labels but also unique sports fashion for discriminating customers. Innsbruck’s most exclusive gold and silver jewelry can be found at Witzmann and Leitner, both located in the old town.
Further information: Innsbruck Tourism
Luxurious Shopping at 1000 meters
When it comes to luxury, the Europasportregion Zell am See/Kaprun needs not fear comparison with world-famous Vienna and Salzburg. Designer labels from Armani to Lacroix can be found next door with first-class sports shops, cozy coffee houses and traditional inns. Jeweler Andreas Hartl in Kaprun, for instance, sells exclusive sun glasses with the tongue-twisting name O ROKR. This latest version of wearable electronics shades combines High Definition Optics® with technologies that let you stay connected to calls and music while hiking, biking, skiing or any other activity.
Further information: Europasportregion Zell am See/Kaprun
