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Kärntner Strasse in Vienna © Österreich Werbung/Popp G


Holidays are never holidays without a bit of shopping so visitors will be delighted by many large shopping malls, small souvenir shops and splendid shopping streets across Austria. Go bargain hunting at one of the many colorful markets, stroll along an upscale shopping street or indulge in some serious shopping at 1000m above sea level.

Mariahilfer Straße
Located by the Westbahnhof, “Mahü”, as this street is lovingly dubbed by locals, boasts the greatest number of shops and stores of all. Almost all major department stores can be found here selling clothes, leather goods, furniture and accessories, books and stationery. Hidden away between these big stores there are tiny shops selling all kind of fun stuff. Pleasant street cafes offer a welcome break from shopping where you can rest your tired feet while sampling some of the famous Viennese “gemutlichkeit”; the subway, which runs about half the length of Mariahilfer Straße, makes it easy to get around. In the Middle Ages wine was grown where today Austria’s longest shopping mile is; today’s streetscape dates back to the Gründerzeit period (late 19th century onwards).

Landstraßer Hauptstraße
The Kärntner Strasse shopping street and Landstraßer Hauptstraße in Vienna’s 3rd District share the capital’s second largest shopping streets. When the street was being reconstructed in the mid 80ies a subway stop was installed and the entire layout was made more attractive and appealing. Today the Landstraßer Hauptstraße boasts wide sidewalks lined with trees and, the most important thing for a shopping street, a great number of stores catering to all pocketbook sizes. If you need to refuel between shopping sprees then Rochus Market, conveniently located right on Landhauser Hauptstraße, is a great place to unwind and indulge in fresh food.

Located in Vienna’s 10th district, near the Südtiroler Platz, is the Favoritenstraße pedestrian area. Favoritenstraße was remodeled in 2005 and now features benches where you can unwind and lose yourself in the soothing sight of water spurting from fountains.

Other great shopping places in Austria:

Landstraße in Linz
Linzer Landstraße is Austria’s second largest shopping street after Vienna’s Mariahilfer Straße. It starts at the baroque main square – which also boasts a number of shops – and runs through the entire center of Linz all the way to the Blumau junction. Only a few steps from Landstraße is Neuer Dom, Austria’s largest church. Landstraße is conveniently located near the train station and boasts international flagship stores as well as small bric-a-brac and souvenir shops. The side streets of Landstraße are worth a visit for its high-quality specialist stores.

Maria Theresien-Straße in Innsbruck
Sitting and watching the world go by is one of the great highlights of Maria Theresien-Straße which is considered one of Europe’s most splendid boulevards. With the jagged peaks of Nordkette in the background, St. Anna Column in the center, and plenty of small and large stores – including the famous Kaufhaus Tyrol – in between, Maria Theresien-Straße offers something for everyone. The boulevard’s splendor comes from its many magnificent buildings dating back to the Middle Ages and baroque period.

Kramergasse and Alter Platz in Klagenfurt
From Gothic to Baroque: Kramergasse is Klagenfurt’s No. 1 shopping street, the city’s oldest road and Austria’s first pedestrian zone. Kramergasse is lined with beautiful Baroque and Jugendstil houses and leads to the Alter Platz, the city’s historic center with its old burgher houses and royal palaces, shops and cafés. The majority of these edifices were created by Italian architects in the 16th and 17th centuries. This Italian touch can also be found in the elegant stores and boutiques on and near Kramergasse. And what’s best: Kinderwerk Klagenfurt looks after your offspring so you can enjoy your shopping day to the full!

Around the Main Square in Graz
... there are a number of charming lanes lined with shops and boutiques. In the Middle Ages Graz was an important trading center and this old tradition is reflected in today’s great number of stores. The city’s largest shopping street is Herrengasse offering all kinds of shops and resting places. Art lovers should head for Sackstraße boasting beautiful antiques as well as modern and innovative arts and crafts. For this reason Sackstraße is also known as “Art Mile”.

Salzburg off Getreidegasse: Linzergasse
Its not easy to attract attention next to the elegant Getreidegasse. Less busy but nonetheless, or all the more, worth a visit is Salzburg’s old Linzergasse hidden away behind Kapuzinerberg, offering a great number of boutiques and shore stores, and one excellent music store. Picturesque Linzergasse has always been the 'little sister' to the more imposing Getreidegasse.
Further Information: Salzburg Tourism

Shopping in St. Pölten
St. Pöltens largest shopping street, Kremsergasse, starts just opposite the train station. And since shopping alone is not enough, the eyes also find plenty to feast on in the pedestrian zone which boasts marvelous buildings from the turn of the century, such as house No 41 which was designed by Joseph Maria Olbrich, the architect of the Wiener Secession.

Kaiserstraße in Bregenz
Bregenz is absolutely beautiful, albeit not very big. This is why all important stores – from children’s fashion to jewelers, from traditional family-run shops to designer labels – are all clustered on and around Kaiserstraße. Which is quite convenient really as shopping doesn’t take a lot of time – time which you can spend relaxing in a street café reveling in the fantastic scenery between Lake Constance and Pfänder mountain. A great part of Bregenz’s city center was turned into a pedestrian zone which was revamped in 2006.

Shopping in Eisenstadt
Last but not least: Eisenstadt. Hauptstraße, the city’s main street, offers a charming mix of shops, cafés, boutiques, jewelers and traditional fashion stores. Eisenstadt’s center boasts some 150 shops.

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