In 1995, in response to ever-increasing interest, Swarovski created Swarovski Kristallwelten (Swarovski Crystal Worlds), where crystal becomes a complete experience. Since then, this world of fantasy has delivered moments of wonder to more than 14 million visitors. It is a mix of art and culture, entertainment and shopping. There are various attractions for all ages, for fans of crystal and connoisseurs of art, all of which makes Swarovski Crystal Worlds unique in the entire world.
Daniel Swarovski, who founded his crystal-cutting company in Wattens/Tyrol in 1895, had a vision from the very outset: to regard crystal not merely as a material, but as an inspiration. Multimedia artist André Heller created a world of wonder to celebrate Swarovski’s hundredth anniversary in 1995. Renowned names from art and design have interpreted crystal in their own way, turning the sparkling material into a concept of experience and space – the Chambers of Wonder in Swarovski Crystal Worlds. The underlying principle of the Chambers is based on the historical chamber of wonder at Ambras Castle, a sixteenth-century attempt to assemble a universal collection of all knowledge at the time.
Swarovski Crystal Worlds has since become one of Austria’s most frequently visited attractions. In keeping with the spirit of company founder Daniel Swarovski, it embraces the philosophy of continual innovation and development, and has already gone through a number of structural enhancements. The largest expansion to date took place in 2015 on the occasion of Swarovski’s 120th anniversary, when the Swarovski Crystal Worlds grounds doubled in size with the addition of an extensive garden landscape. And still more dazzling attractions to discover have been added since that time. Swarovski’s wide-ranging brand portfolio, culinary delights, and the year-round program of events give eloquent testimony to the diverse history of Swarovski Crystal Worlds, which spans more than 20 years.