Summer festival - The Giant welcomes India
From July 1 to August 31, for its inaugural Summer Festival, Swarovski Crystal Worlds will be transformed into a “Mela” – a gorgeously colorful Indian fair. The diverse program includes music, installations, exciting performances by Indian artists, along with exotic delicacies. Surrounded by the colorful culture of this Asian country, a day in the Giant feels like a holiday in India.
Tip: reduced evening tickets
During the Indian summer festival in July and August the Crystal Worlds offer their guests reduced evening tickets from 18:00 for the Swarovski Kristallwelten: only EUR 15.00 including an Indian Drink for adults and free entry for children up to 14 years.
The Mela: a dazzling festival for all the senses
For two months, the festival will transform the whole of Swarovski Crystal Worlds into an enchanting sea of color and form. At every step, the “traveler” will find something new to delight the senses and will get in touch with indian personalities – personal favourites of Manish Arora, whose credo “life is beautiful” has already inspired the design of the highly regarded installations and display windows at the Swarovski Kristallwelten Stores.
Brightly-colored banners fly in glorious contrast against the blue summer sky
- Lotus flowers drift in the sparkling water below the Crystal Cloud
- Performances by the Indian dance group “The Yellow Stripe Dance Company"
- Interactive features such as a giant Indian board game as well as various art activities
- Existing art objects with an Indian connection are given special prominence for the festival
- Photopoint for lasting memories of a typical Indian temple – designed by one of the best-known wedding planners of the subcontinent: Sumant Jayakrishnan’s
In April 2015, the wonderful crystalline destination reopened its gates after an extensive expansion. Artists and designers from all over the world, as well as renowned architects, have created an expansive park landscape on 7.5 hectares, with unique installations and new buildings. Furthermore, parts of the interior of the Swarovski Kristallwelten were also redesigned.
To celebrate its 100th anniversary in 1995, Swarovski gave its customers and employees a special gift: the opening of Swarovski Crystal Worlds, a magical menagerie of art installations, museum and theme park. The past 20 years have manifested international success: In two decades, more than twelve million visitors from over sixty countries have been enchanted by the crystal experience in Wattens. The extensive redesign heralds a new era in the successful history of the Giant – Swarovski Crystal Worlds is now even larger, more diversified, and richer in wonder. “The expansion also changes the quality of the entire experience for visitors. We have created an overall concept based purely on the encounter with crystal. It accompanies guests from the moment they enter until they depart, offering them an unprecedented experience.” explains Markus Langes-Swarovski, member of the Swarovski Executive Board.
The launch of a new era
With an investment of 34 million euros, the surface area was more than doubled within 1.5 years from 3.5 to 7.5 hectares, and five Chambers of Wonder were redesigned in cooperation with Swarovski’s international network of extraordinary artists. Architects of global renown created a park landscape with unique art installations and new attractions to surround the iconic Giant. This expansion demonstrates once more the traditional Austrian company’s expertise in art, culture, architecture, and design. The Swarovski Crystal Worlds have been listed #36 of “52 places to go in 2016” by New York Times!
Park landscape creates incomparable experiences
The crowning piece of the new park is the Crystal Cloud, designed by the American-French duo CAO PERROT (Andy Cao and Xavier Perrot). The mystical masterpiece occupies 1,400 square meters and consists of some 800,000 hand-mounted Swarovski crystals, floating above a black Mirror Pool. The playtower is completely new and unique in its form; the architects at Snøhetta designed a radically new building typology: Four levels offer a broad variety of play experiences and a very special spatial environment for young visitors. This area – for children of any age – is complimented by the innovative playground landscape under the open skies.
Daniels Kristallwelten. Café & Restaurant, likewise designed by Snøhetta, is a pavilion flooded in light. Embedded in the garden, it frames the views of the surrounding landscape, promising unforgettable culinary delights – not least thanks to the homemade pastry. The shop entrance newly designed by Snøhetta is crafted as a fascinating installation of light and sound, like emotional and virtual time travel. The redesign, of the shopping area was conceived by general planners s_o_sarchitekten and is based on the image of a winding river. The visitor arrival area was also designed by s_o_sarchitekten. They took up the creative approach of CAO PERROT, combining art and landscape architecture to create spaces for dreaming, and placed a white forest as a threshold to the garden and the Grand Plaza in front of it.
New dimensions of wonder
The Chambers of Wonder inside the great giant have fascinated the public for 20 years. In 2015, five Chambers of Wonder have been redesigned.TordBoontje designed a romantic winter landscape with 150,000 sparkling Swarovski crystals; the South Korean artist Lee Bul examines the interaction between visitors and space in her installation; the Chamber of Wonder by the British design duo FredriksonStallard includes crystal sculptures of up to 1.86 meters in height produced by Swarovski; and the extravagant Belgian-Dutch designers from Studio Job tell thousands of tales in the form of motion, music, and mirrors.
In addition, the company’s history is presented in a new narrative form in the Timeless area, created by the renowned museum designer HG Merz. The tradition-rich Italian firm Bisazza crafted an impressive mosaic for the dome and pillars in the Swarovski Kristallwelten Store.
Open daily from 9:00 to 18:30,
last entry 17:30
LONGER OPENING HOURS FROM APRIL 1, 2016:
Daily from 8:30 to 19:30, last entry 18:30
July 1 – August 31, 2016:
daily 8:30 to 22:00, last entry 21:00
Closed on November 7 and 8, 2016Admission costs run from 7.50 euros for children to 19 euros for adults. Children under the age of six accompanied by an adult may enter free of charge.
Sepcially for groups: CRYSTAL EXPERIENCE & EXCLUSIVE TOUR