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Tirol attracts people from all over the world to get the best out of both worlds - the urban sophistication of a city and a spectacular Alpine playground.

Tirol, ‘The Land in the Mountains’ attracts travelers from around the globe. Rugged peaks, rolling Alpine pastures, picturesque valleys, spectacular glaciers all make for the stunning scenic beauty of Tirol.  Its friendly people, the long history in welcoming guests and a terrific tourism infrastructure all combine to make Tirol a truly unique destination.

The overwhelming beauty of Austria’s third largest Province is spectacular. One of Tirol's biggest claims to fame are its 500 mountain peaks that rise more than 3,000 meters (9800 feet) above sea level. These sky-scraping peaks and awe-inspring mountain ranges dominate the Alpine landscape of Tirol’s five main regions: Außerfern, Oberland and Unterland, Innsbruck and East Tirol. Tirol has a total area of 12,648 km2 (4,883.4 square miles), of which only some 1,580 km2 (610 square miles) are inhabitable due to the country’s mountainous terrain. More than a quarter of the the provincial area is a nature reserve.

Tirol has a population of over 700,000, living in 279 communes, eleven of which are towns. Tirol's largest city is the capital, Innsbruck, which is located near the geographic center of the province. People come from all over the world to play in the mountains surrounding Innsbruck, and they get the best of both worlds—the urban sophistication of a historic city and an Alpine playground that begins where the sidewalks end.

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The main purpose of the two main domains and is the promotion of Austria as a holiday destination.