Please choose Language or Country

Schladming Loden

Loden has been the high performance product of the Alpine population for centuries, synonymous with the national identity. Nothing protects so naturally against cold, rain and wind. The “Schladminger Rock” is particularly famous, a robust men’s jacket. The cloth for this garment is produced in Austria’s oldest Loden mill.

Perl-Loden, a flecked, light grey cloth, was the region's suitably robust solution to the challenges of mountain life and extreme weather conditions in which they lived. This form of Loden was originally used for trousers. The Steiner brothers wore these tear-resistant and robust garments in 1909 to protect them from knife-sharp rock edges on their perilous first ascent of the south face of the Dachstein, an almost 1000m high vertical cliff. The fabric for this great adventure, which was later supplied for expeditions to the highest peaks in the world, was manufactured by the family's own Loden mill.

This traditional mill has been owned by the Steiner family since 1888 and production continues to this day. Not just out of nostalgia, but because only the original wooden beaters with their heavy hammers are capable of "fulling" the wool, a process which, together with warm water and soap, thickens the strands, to produce windproof Perl-Loden fabric. Between 400 and 1000 grammes of pure new wool are required to produce a metre of cloth. After hammering and rubbing, the fibres thicken and shorten to two thirds of their original length.

A genuine Schladminger Rock with buckhorn buttons and the characteristic green lapels and piping is a hefty garment. It can weigh up to three kilogrammes. The wool traditionally comes from mountain sheep which graze on the Dachstein mountain. This raw material is naturally water repellent, breathable and insulating, and so fire-resistant that it is also used to make protective clothing for the fire service.

The Steiner company have used their wool expertise to find some very different outlets for their product. As well as sturdy, functional clothing, they also design and manufacture soft, smooth Loden cloth, which is in great demand from international fashion houses such as Yves Saint Laurent, Gucci and Dolce & Gabbana, and sports labels such as Nike and Adidas. Colourful and cosy soft blankets and throws from their homeware range are perfect to snuggle up in, and offered in a choice of luxury wools - cashmere, merino, alpaca and angora. These high quality blankets will give life-long pleasure and 100% natural warmth.

Loden-Steiner Schladming

As well as traditional Schladming clothing, there are contemporary collections by Schneider, clothing manufacturer to the Habsburgs, Gössl or Loden Frey, made with Loden cloth manufactured by Steiner 1888.

For further information and to view their products, please visit:

Plan your trip with us...

Give us a call or chat with us here Monday to Friday from 8am to noon. Outside of our office hours please drop us an email and we'll be happy to answer your questions.

Holiday information

Our holiday experts are here to assist you with your holiday planning. Give us a call from 8am to noon or drop us an email and we'll be happy to answer your questions.

Telephone: 00800 400 200 00*

*toll-free; calls from mobile networks may incur charges


Download and order free brochures for your holidays in Austria.

Brochures & Catalogues


Subscribe to our free monthly e-newsletter and receive great information about Austria.


image copyrights

The main purpose of the two main domains and is the promotion of Austria as a holiday destination.