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What happens if you take three busy Londoners, send them to Austria and let them catch their breath for a change? We decided to do a little experiment. Brits Joanna (35), Joe (26) and Sian (28) were given the opportunity to explore landscapes where they could focus on themselves, far from the disturbances and disruptions of daily urban life: Ötztal in Tirol and the Zell am See-Kaprun region in SalzburgerLand. Discover what they experienced along the way.

“It is often the small moments in life that become the greatest memories.”

When you visit Austria, joy lies in the little things of life. You might wander across an Alpine pasture and hear nothing but the wind sweeping over the slopes. Let the silky-smooth water of a mountain stream whirl around your toes. Notice every sparkling dewdrop while walking along a forest path in the morning fog. You might realise that the great things in life are to be found in the small details.

Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com

Joanna went to…

Ötztal in Tirol

The Ötztal Alps are ruled by nature. It is a landscape that is at once wild and tranquil, untamed and alluring. Discover the Stuiben Waterfall in the Naturpark Ötztal, Tirol’s highest waterfall, plunging down more than 150 metres, and feel the spray of the mist on your skin. Or visit Lake Piburg, relax along its shores and cool down in its waters.

Learn more about Ötztal in Tirol

Joanna in Ötztal in Tirol: “Like Having Gorgeous Postcards in My Head”

London is overcrowded. The Ötztal, on the other hand, is a region where one can go for hours without encountering another person. For Joanna, this was more than just a holiday: “It was simply lovely to hike, to clear your head and to let your thoughts run free.” She enjoyed the luxury of not having to think of anything at all for once, instead taking in the colours of nature, touching the bark of a tree, breathing in the clear mountain air. “I was able to treat myself to a time out here and recharge my batteries,” says Joanna. And when things get to be a bit too much back in London, she closes her eyes and thinks back on her time in Austria: “It’s like having these gorgeous postcards in my head.”

“When the fog of the daily routine grows ever thicker, it is time to head for the mountains.”

Exploring Ötztal in Tirol

  • Discover nature in the Ötztal valley © Österreich Werbung / thecreatingclick.com Discover nature in the Ötztal valley © Österreich Werbung / thecreatingclick.com
  • Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com
  • Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com
  • View of the Ötztal valley © Österreich Werbung / thecreatingclick.com View of the Ötztal valley © Österreich Werbung / thecreatingclick.com
  • Stuibenfall, Wasserfall im Ötztal © Österreich Werbung / thecreatingclick.com Stuibenfall, Wasserfall im Ötztal © Österreich Werbung / thecreatingclick.com
  • Enjoying Nature at Lake Piburger See in Tirol © Österreich Werbung / thecreatingclick.com Enjoying Nature at Lake Piburger See in Tirol © Österreich Werbung / thecreatingclick.com
  • Hiking in Ötztal in Tirol © Österreich Werbung / thecreatingclick.com Hiking in Ötztal in Tirol © Österreich Werbung / thecreatingclick.com
  • View of the Ötztal mountains © Österreich Werbung / thecreatingclick.com View of the Ötztal mountains © Österreich Werbung / thecreatingclick.com
  • Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com Hiking through the mountain landscape in the Ötztal valley © Österreich Werbung / thecreatingclick.com
Boating at the Lake Zell © Österreich Werbung / thecreatingclick.com Boating at the Lake Zell © Österreich Werbung / thecreatingclick.com

Joe and Sian went to…

Zell am See-Kaprun in SalzburgerLand

Nature has its own rhythm. People in Zell am See-Kaprun know this as well: While on stormy days the waters of Lake Zell can be rough, in midsummer it lies still and peaceful, nestled between the mountains. This is a great time to rent a boat and enjoy the lake.

The hills and mountains here are a paradise for explorers, hikers and walkers. On the lake promenade, a gentle hike, with the lake always in view, awaits. There are also guided hiking tours to the surrounding summits and hikes for families aplenty.

Learn more about Zell am See-Kaprun

Joe in Zell am See in SalzburgerLand: “Nature Infuses You with Energy”

At home in London, one day is pretty much like the next for Joe – even though he is very active. But it’s difficult for him to break out of his daily routines. Then, he got to know the tranquillity and gentleness of summer in the Pinzgau region. “Nature infuses you with energy”, Joe says, “for the very reason that it is so immense and we feel so small.” Joe rented a boat in Zell am See and started rowing – out onto the middle of the lake, where he was surrounded only by the sounds of the waves and nature. He pulled off his shoes and stuck his feet in the water. “I had time to reflect on how I wanted to live my life.” The landscape around him calmed him: the green hills, the dense forests, the snow-capped mountains. This is how life should be: full of variety and at the same time harmonious. A bit like Austria, where no two places look alike.

“Nature infuses us with energy, for the very reason that it is so immense and we feel so small.”

Sian in Zell am See in SalzburgerLand: “Like Breathing Again for the First Time”

“Chaos” is the word that occurs to Sian when she thinks of London, where she works in the financial district. Sensory overload is part of her daily life. When she reflects on her time in Austria, she thinks of the wonderfully clear air: “It was like I was really breathing again for the first time.” During this summer on a Salzburg Alpine pasture, something opened up in Sian – she listened to her inner voice, found her own rhythm. And she took it back with her to London. Now she knows that in a fast-paced world, one must occasionally pause for a moment to get back into one’s own rhythm. “I want to return to Austria as soon as possible”, says Sian, “because I learned an incredible amount about myself there.”

Exploring Zell am See-Kaprun in SalzburgerLand

  • enjoying the view to lake Zell © Österreich Werbung / thecreatingclick.com enjoying the view to lake Zell © Österreich Werbung / thecreatingclick.com
  • view to lake Zell © Österreich Werbung / thecreatingclick.com view to lake Zell © Österreich Werbung / thecreatingclick.com
  • Hiking around Lake Zell © Österreich Werbung / thecreatingclick.com Hiking around Lake Zell © Österreich Werbung / thecreatingclick.com
  • Hiking around Lake Zell © Österreich Werbung / thecreatingclick.com Hiking around Lake Zell © Österreich Werbung / thecreatingclick.com
  • Hiking around Lake Zell © Österreich Werbung / thecreatingclick.com Hiking around Lake Zell © Österreich Werbung / thecreatingclick.com
  • view to lake Zell © Österreich Werbung / thecreatingclick.com view to lake Zell © Österreich Werbung / thecreatingclick.com
  • Boating at the Lake Zell © Österreich Werbung / thecreatingclick.com Boating at the Lake Zell © Österreich Werbung / thecreatingclick.com

Austrian Summer Destinations at a Glance

Hiking at the Sattelegg Alpe © Bregenzerwald Tourismus GmbH / Adolf BereuterHiking at the Sattelegg Alpe © Bregenzerwald Tourismus GmbH / Adolf Bereuter

Bregenzerwald

Encounter age-old traditions, see extraordinary innovation
See opera on top of a lake
Bike & Hike at Wimbachkopf in Tirol © Zillertal TourismusBike & Hike at Wimbachkopf in Tirol © Zillertal Tourismus

Zillertal in Tirol

Diverse hiking and action-packed adventures
Go skiing in summer
Hiking in Brandnertal © Brandnertal Tourismus / Alex KaiserHiking in Brandnertal © Brandnertal Tourismus / Alex Kaiser

Brandnertal

Where families can go on a new adventure every day
Hike with huskies
View over Innsbruck © TVB Innsbruck / Lackner & ZimmermannView over Innsbruck © TVB Innsbruck / Lackner & Zimmermann

Innsbruck in Tirol

Austria's Alpine city: Imperial elegance meets natural beauty

See free-range peacocks
View over Alpbach © Alpbachtal Seenland Tourismus /  shootandstyle.comView over Alpbach © Alpbachtal Seenland Tourismus / shootandstyle.com

Alpbachtal in Tirol

From the prettiest village in Austria to gushing streams in deep gorges
See it to believe it
Clock tower © Graz Tourismus  / Markus SpengerClock tower © Graz Tourismus / Markus Spenger

Graz

Austria's Southern city: come for the food, stay for the atmosphere

Eat dinner with 700 guests
Mountain Biking at Sunset © TVB St. Anton am Arlberg / Wolfgang  EhnMountain Biking at Sunset © TVB St. Anton am Arlberg / Wolfgang Ehn

St. Anton am Arlberg

Cosmopolitan summer holidays and breath-taking natural surroundings
Try yoga on the mountain
IceQ im Sommer © Ötztal Tourismus / Alexander LohmannIceQ im Sommer © Ötztal Tourismus / Alexander Lohmann

Ötztal in Tirol

A custom summer holiday with a taste of James Bond

Visit Bond's filming locations
Salzburg city panorama © Tourismus Salzburg GmbHSalzburg city panorama © Tourismus Salzburg GmbH

Salzburg

A city of music and culture, but also of quiet moments in nature

See the Rome of the North
Schwarzleo Trail Saalfelden Leogang © WOM Medien / Moritz AblingerSchwarzleo Trail Saalfelden Leogang © WOM Medien / Moritz Ablinger

Saalfelden Leogang

Mountain biking meets jazz festival
Tear down the trails
Summer in St.Johann © josalzburg.com / Mirja GehSummer in St.Johann © josalzburg.com / Mirja Geh

St. Johann in Salzburg

A playground for families, surrounded by stunning Alpine landscapes
Visit the world’s largest ice cave
A traditional Austrian farm with the valley in the background © Wildschönau TourismusA traditional Austrian farm with the valley in the background © Wildschönau Tourismus

Wildschönau in Tirol

Leave the crowds behind and find unspoilt nature

See beautifully adorned cows
Hiking © TZA / C. JordaHiking © TZA / C. Jorda

Tiroler Zugspitz Arena

Dramatic Alpine peaks and relaxed family offerings
See 4 countries from above at once
Enjoying Beautiful Mountain Views in Lech Zürs am Arlberg © Lech Zürs Tourismus GmbH / Daniel ZangerlEnjoying Beautiful Mountain Views in Lech Zürs am Arlberg © Lech Zürs Tourismus GmbH / Daniel Zangerl

Lech Zürs am Arlberg

An Alpine village filled with unspoilt nature, unusual art, and unbridled joy
Find an art installation while hiking
Glacier Road at Großglockner Mountain © Großglockner Hochalpentraßen AG / Andreas KolarikGlacier Road at Großglockner Mountain © Großglockner Hochalpentraßen AG / Andreas Kolarik

Großglockner High Alpine Road

Family hiking, visiting a glacier and breath-taking Alpine landscapes

Feed an Alpine marmot
Linz Harbour © Linz Tourismus / Robert JosipovicLinz Harbour © Linz Tourismus / Robert Josipovic

Linz

Edgy and authentic: A city full of surprises

Visit a giant graffiti gallery
Boat trip on Lake Zell, Schmittenhoehebahn © Schmittenhöhebahn AGBoat trip on Lake Zell, Schmittenhoehebahn © Schmittenhöhebahn AG

Zell am See-Kaprun

From lake to glacier, from yoga to yodelling - let yourself be surprised

Learn how to yodel
Saalbach Summer © saalbach.com / Daniel RoosSaalbach Summer © saalbach.com / Daniel Roos

Saalbach Hinterglemm

Be who you want to be: a summiteer, a mountain biker, a family adventurer
See the Alps' Golden Gate Bridge
Zomer in Hochkönig © Hochkönig Tourismus GmbHZomer in Hochkönig © Hochkönig Tourismus GmbH

Hochkönig

Be active together, let loose together – and indulge together

Eat Europe's best Kaiserschmarrn

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9 Trails to Find Your Balance

In the Saalfelden-Leogang region, nine Vitality Trails offer a walking and hiking experience tailored to you. Based on scientific analysis of actual hikers, you can choose between trails with an activating, regenerating, or balancing effect on your body.

  • Saalfelden-Leogang, Kraftplatz, Nebel im Tal © friendship.is / Peter Kühnl Saalfelden-Leogang, Kraftplatz, Nebel im Tal © friendship.is / Peter Kühnl
  • Saalfelden-Leogang, Kraftplatz © Saalfelden-Leogang Touristik / Peter Kühnl Saalfelden-Leogang, Kraftplatz © Saalfelden-Leogang Touristik / Peter Kühnl
  • Waldschaukel © friendship.is / Florian Lechner Waldschaukel © friendship.is / Florian Lechner
  • Saalfelden Leogang: beeindruckende Naturerlebnisse vor der außergewöhnlichen Kulisse schroffer Gebirgszüge und sanfter Grashügel © friendship.is Saalfelden Leogang: beeindruckende Naturerlebnisse vor der außergewöhnlichen Kulisse schroffer Gebirgszüge und sanfter Grashügel © friendship.is
  • Wanderbänke © friendship.is / Florian Lechner Wanderbänke © friendship.is / Florian Lechner
  • Wandern © Saalfelden Leogang Touristik GmbH / sportalpen.com Wandern © Saalfelden Leogang Touristik GmbH / sportalpen.com

Moments That Stay with You

Mindfulness in Nature © Österreich Werbung / Marko Mestrovic Mindfulness in Nature © Österreich Werbung / Marko Mestrovic

TASTE

Mindfulness in Nature - Artistic Content © Österreich Werbung / Marko Mestrovic Mindfulness in Nature - Artistic Content © Österreich Werbung / Marko Mestrovic

SEE

Mindfulness in Nature © Österreich Werbung / Marko Mestrovic Mindfulness in Nature © Österreich Werbung / Marko Mestrovic

HEAR

Mindfulness in Nature © Österreich Werbung / Marko Mestrovic Mindfulness in Nature © Österreich Werbung / Marko Mestrovic

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