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People & Traditions

Austria is a combination of pristine landscapes and bustling cities, historic towns and cutting-edge architecture, love of tradition and thirst for the new. What keeps travelers coming back to Austria is the sense of "Gemuetlichkeit": a lifestyle that celebrates the finer moments in life.

People & Traditions

Schladming Loden © Jörg Steiner Schladming Loden © Jörg Steiner

Winterproof: Schladming Loden

Loden has been the high performance product of the Alpine population for centuries.
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Weinwelt Kamptal © Österreich Werbung/Zajc Weinwelt Kamptal © Österreich Werbung/Zajc

Viticulture in Lower Austria

Wines from Lower Austria, have been prized as a pleasurable cultural heritage and elevated to cult status by committed vintners.
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Bregenzerwälder Tracht © Bregenzerwald Tourismus Bregenzerwälder Tracht © Bregenzerwald Tourismus

Costumes of the Bregenzerwald

The traditional clothing of the women in the Bregenzerwald are based on a deep rooted folk tale.
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Ferlacher Büchsenmacher © Ludwig Borovnik Ferlacher Büchsenmacher © Ludwig Borovnik

Ferlach's Master Gunsmiths

Renowned for their precision, rifles made in Ferlach make the heart of every collector beat faster and are coveted by hunters all worldwide.
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Spanish Riding School in Vienna © Spanische Hofreitschule/Stefan Seelig Spanish Riding School in Vienna © Spanische Hofreitschule/Stefan Seelig

Spanish Riding School

The traditions of this haute école of classic equestrianism have been passed down by word of mouth for more than 400 years.
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Austria's Top Events © Austria's Top Events ©

New Year's in Austria

Start the New Year in style attending the New Year's Ball at the Imperial Palace, or celebrate it on the streets of any town in Austria.
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Nassereither Schellerlauf Tirol © Österreich Werbung /  Wiesenhofer Nassereither Schellerlauf Tirol © Österreich Werbung / Wiesenhofer

“Fasnacht” & the Tirol mask-carvers

In Tirol, the "Fasnacht" processions are such wild celebrations that some events only staged every 3, 4 or even 5 years.
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Bregenzerwaldhaus © Österreich Werbung/Wiesenhofer Bregenzerwaldhaus © Österreich Werbung/Wiesenhofer

The Elegance of Wood

The building traditions of other countries may be fine stones and hand-made tiles - in Vorarlberg, that status is given to wood.
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adventmark-am-rathausplatz--oesterreich-werbung-bartl © Österreich Werbung adventmark-am-rathausplatz--oesterreich-werbung-bartl © Österreich Werbung

Christmas in Austria

Visit christmas markets, try some Gluehwein and enjoy the spirit of Christmas.
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Immaterielles Kulturerbe Österreichs - Der Handblaudruck der Famile Koo © Sonnenland Mittelburgenland Immaterielles Kulturerbe Österreichs - Der Handblaudruck der Famile Koo © Sonnenland Mittelburgenland

Indigo Printing Burgenland

This cherrished artform is only practiced by two printers in Burgenland; where everything is old except the design.
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Pielachtaler Dirndlkirtag © Mostviertel Tourismus Pielachtaler Dirndlkirtag © Mostviertel Tourismus

The essential Dirndl (and Lederhosen) guide

The Dirndl is fun, feminine and flirty. With these attributes, the Dirndl has evolved from its humble origins to a fashion superstar.
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Heiligenkreuz © Niederösterreich-Werbung / Michael Liebert Heiligenkreuz © Niederösterreich-Werbung / Michael Liebert

The Sound of Silence

Heiligenkreuz Abbey, Europe’s largest Cistercian Monastery, lies behind protective walls, less than half an hour’s drive from Vienna.
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Yodelling © Steirisches Volksliedwerk Yodelling © Steirisches Volksliedwerk

Ancient communication: Yodeling

As loud as a scream or as melodious as a song – that’s the yodelers from Styria.
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Traditional block printing at the Auseerland © Eder Traditional block printing at the Auseerland © Eder

Hand block printing from Aussee

Located in the Salzkammergut, with its scenic lakes, meadows and mountains. All this is reflected in the colors of its traditional costume.
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Silent Night Museum Hallein © Silent Night Museum Hallein ©

The “Silent Night” carol

It touches people from all nations and cultures: the famous christmas carol “Silent Night, Holy Night!”
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Goiserer Schuhe © Leo Himsl Goiserer Schuhe © Leo Himsl

Hand crafted Goiserer boots

It began 140 years ago in Bad Goisern (hence the name) with the invention of the first “engineered” mountain boot.
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Almenweg © Tourismusverband Radstadt Almenweg © Tourismusverband Radstadt

High up in the Alps

For just a short while in summer, the Alpine pastures transport animals and people alike in an intoxicating mood, in the best of moods.
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Ostereier © Österreich Werbung/Weinhaeupl W. Ostereier © Österreich Werbung/Weinhaeupl W.

Easter Markets in Austria

Easter in Austria brings out more colors than you could imagine. Visit Easter Markets and experience regional traditions.
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Ball Season in Vienna © Kaffeesiederball Ball Season in Vienna © Kaffeesiederball

Ball season in Vienna

Nowhere are balls so romantically formal as in Vienna. This tradition is intoxicating to locals and visitors for far more than a single night.
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Altaussee Salt Mine © Salzwelten Altaussee Salt Mine © Salzwelten

The Salt of the Earth

Visit one of the oldest salt mines in the world in Hallein near Salzburg: its salt provided livelihood and riches for the entire region.
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kaffee © Österreich Werbung kaffee © Österreich Werbung

Coffeehouse culture

Cafés are an everyday part of city living and in Vienna in particular they are at the heart of city life. 
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More interesting information...

In the mood for Austrian cuisine?

We have compiled a list of our favorite Austrian dishes for you to surprise your friends and family with...

Austrian Cuisine

Austria. Itineraries.

Looking for unforgettable experiences in Austria? Here are our suggestions for amazing places to see and delicious food to taste.


Looking for a hotel?

The AUSTRIA COLLECTION exemplifies the best in Austrian hospitality and its members are excellent options for your stay in Austria.

The Austria Hotel Collection

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The main purpose of the two main domains und is the promotion of Austria as a vacation destination.