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Upper Austria combines medieval towns and impressive limestone formations at the Kalkalpen National Park with technology and modern design in Linz.

Upper Austria is marked by rolling hills, transitioning from the plains of Lower Austria to the mountainous regions further west. The capital, Linz, is an alternative to the cozy pomp of Vienna or Salzburg, which has allowed it to experiment with technology and modern design more freely, as with the impressive Ars Electronica Center, a stone's throw from the astounding Abbey of St. Florian. Upper Austria offers medieval towns like cobblestoned Steyr, the thermal baths and orchards of Bad Hall, the impressive limestone formations of Kalkalpen National Park, and the Bohemian melancholy of the Mühlviertel. 

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The main purpose of the two main domains und is the promotion of Austria as a vacation destination.