• Launch campaign Lebensgefühl Österreich - Sujet Upside Down
      A Summer in Austria - Your Daily Dose of 'Lebensgefühl'

      Austria's nature, cultural treasures and moments full of pleasure - and the connection to the people who live here - are the framework for a special attitude to life.

    Nature, mountains and lakes, cultural treasures and thousands of moments of indulgence are the setting for a very special attitude you'll experience during a summer holiday in Austria: A light-hearted feeling, that comes to life beautifully when connecting to the locals.

    Your Alpine Summer Holiday in Austria

    •                         Hiking at the high mountain reservoirs, Zell am See-Kaprun
      Zell am See - Kaprun

      Your Summer Holiday in Zell am See-Kaprun

      Discover your Austrian 'Lebensgefühl' between glacier, mountain and lake - no holiday could be more summer!
      Your lakes and mountains summer in Zell am See-Kaprun
    •                         Hahnenkamm Summer, Kitzbühel Tourism

      Your Summer Holiday in Kitzbühel

      Discover the Austrian 'Lebensgefühl' in Kitzbühel: Breathe in the fresh mountain air, behold beautiful crystal-clear lakes, and create unforgettable moments together.
      Your mountain summer in Kitzbühel
    •                         On the Reiteralm at mountainlake Spiegelsee with a view of Dachstein mountain

      Your Summer in the Schladming-Dachstein region

      Discover your Austrian 'Lebensgefühl' between peaks and valleys with outdoor adventures, hiking trips and inspiring moments in nature.
      Summer in the green heart of Austria
    •                         Bike paradise Paznaun-Ischgl

      Your Summer Holiday in Ischgl & Paznaun

      Discover the Austrian 'Lebensgefühl' in Paznaun - Ischgl: Every day holds a new outdoor and foodie adventure amidst pristine landscapes.
      Your mountain summer in Paznaun - Ischgl
    •                         Hiking at the Harschbichl with the Wilder Kaiser in the background
      St. Johann in Tirol

      Your Summer Holiday in St. Johann in Tirol

      'Lebensgefühl' in St. Johann in Tirol means spending quality time with your family in stunning surroundings.
      A memorable mountain holiday
    •                         mountain lake Eiskarsee, hiking in the Zillertal valley / Zillertal Tourismus GmbH

      Your Summer Holiday in Zillertal

      Three-thousanders meet local traditions and outdoor activities – discover the 'Lebensgefühl' in Tirol's Zillertal. 
      Holidays Full of Heart and Soul
    •                         Mariahilf district in Innsbruck / Innsbruck

      Your Summer Holiday in Innsbruck

      Find your Austrian 'Lebensgefühl' by mixing a city break with an Alpine holiday - welcome to Innsbruck.
      Discover Tirol's capital
    •                         Hiking in St. Anton am Arlberg
      St. Anton am Arlberg

      Your Summer Holiday in St. Anton am Arlberg

      Outdoorsy days and foodie adventures at night: That's what the 'Lebensgefühl" in St. Anton am Arlberg is all about.
      Get closer to nature

    Your Summer City Break in Austria

    •                          / Graz

      Your Summer Break in Graz

      Enjoy the arts and foodie scene, then relax in nature just 10 minutes away - that's the 'Lebensgefühl' in Graz.
      Discover Graz
    •                         Moenchsberg Salzburg

      Your Summer Break in Salzburg

      Explore the city of music, theatre, and Imperial elegance, and experience the locals' unique 'Lebensgefühl'.
      Discover Salzburg

    Your Austrian Summer 2024 Playlist

    Experience Austria's Nature

    •                         Launch campaign Lebensgefühl Österreich - Main sujet Pures Lebensgefühl (pure attitude to life)

      These Boots are made for Walking

      Anyone, who experiences Austria's mountains while hiking and climbing will soon feel it, the sense of happiness - a mix of lightsomeness, freedom and connection with nature.
      Walking and Hiking in Austria
    •                         Launch campaign Lebensgefühl Österreich - sujet Underwater

      The Most Beautiful Swimming Lakes

      Nestled in alpine landscapes, the crystal-clear lakes are famous for their drinking water quality and beauty. Enjoy the vitality and have fun.
      Austria's Bathing Lakes
    •                         Lebensgefühl Austria - mountain biking

      I want to ride my Bicycle

      A challenging mountain bike climb, a leisurely ride along the Danube river, or a sightseeing tour on two wheels through a city - Austria has got you covered.
      Biking in Austria

    We Are Family

    •                 Lebensgefühl Austria - children at play

      Hiking with Children

      Exploring mosses, watching butterflies, feeding goats ... Children are curious. Austria's hiking routes are just right for an unforgettable hiking day.

      Hiking with kids

    Discover Austria's Cultural Side

    •                         Launch campaign Lebensgefühl Österreich - Sujet Party Night

      Museums and Galleries

      From world-famous historical paintings to the avant-garde, from magnificent imperial halls to centuries-old farmhouses: Austria's museum and gallery landscape is varied and exciting.
      Museums in Austria
    •                         Lebensgefühl Austria - experience culture in a breathtaking setting


      Austria regularly attracts some of the best musicians in the world. The magical locations add a unique touch to performances.

    Embrace Austria's Guilty Pleasures

    •                         Lebensgefühl Austria - a snack in the open air at a wine tavern

      Wine Culture in Austria

      The Austrian soul is rarely as convincing as at a wine tavern: The wine, the hearty dishes, a cosy atmosphere, and the view onto the vineyards - a 'Lebensgefühl', that opens the heart.
      Wine from the region
    •                         Alpine cuisine, Walser Stuba, crested chef, Jeremias Riezler

      Culinary Pit-Stops in Austria

      When enjoying local cuisine at Austria's alpine huts and restaurants, there is always something for the eye as well: The view of the surrounding mountains is at least as delightful as the regional alpine products.
      Huts with a View
    Lebensgefühl Austria - hiking with the family

    Why we love the mountains so much

    Even though recreational alpine sports only started to develop in the 19th century, the connection to the mountains has become deeply rooted in the people of Austria. On the one hand, this enthusiasm derives from a longing for peace and relaxation - when you are in the mountains, you leave your everyday life behind. On the other hand, it is the fascination, the feeling of freedom when standing on a summit. All of this is made possible by the unspoiled nature of Austria's mountains, water and forests.

    63% of Austria's landscape consists of high alpine mountains. People have always lived their lives here in close connection with the mountains. For centuries, the cultivation of alpine pastures and farming on steep slopes in Austria ensured that the population kept moving and spent time in alpine nature - albeit with particularly hard work and without romantic intentions. The love of the alpine lifestyle has remained.

    Lebensgefühl Austria - children at play

    Appreciate nature, protect nature

    Holidays in Austria - for Generations to come

    In Austria, nature sets the tone: protected landscapes, clean bathing lakes and intact natural regions. As a pioneer of organic farming, Austria also leads the European ranking of organic farmland, and the protection of biodiversity plays an important role. In many places, people live in awareness of their ecological treasures, and there is a correspondingly high level of commitment: Forests and alpine pastures are carefully tended, bodies of water are kept clean, natural areas are protected, and biodiversity is promoted. The preservation of these habitats for people, animals, plants and the climate is trend-setting in Austria.

    Austria shows that building a bridge between your own well-being and responsibility towards others - and nature - can be so effortless: When you are a guest in Austria, you are embarking on a sustainable holiday.

    This Might Also Be Of Interest

    •                         Krimml Waterfalls / Krimml Waterfalls

      The Krimml Waterfalls’ Health Secret

      Austria’s highest waterfalls can boost your respiratory health: Learn more about the Krimml Waterfalls' special aerosols.
      How to breathe freely
    • media_content.tooltip.skipped

      22 Very Different Ways to Hike by the Water

      Get ready for variety: from birdwatching experiences by small salt lakes to water walks through the city or tours for the toughest with adrenaline guaranteed. 
      Want to experience something refreshing?
    •                         Launch campaign Lebensgefühl Österreich - Main sujet Pures Lebensgefühl (pure attitude to life)

      National Parks and Biosphere Reserves in Austria

      Austria's strictly protected national parks and biosphere reserves offer visitors the chance to discover nature in its original, untouched state first-hand.
      Find your favourite
    •                         Inside the Airship, Museumsquartier Vienna

      Fresh Air for Hot Cities

      Summers are becoming hotter, prompting initiatives such as those by the "Breathe Earth Collective" to bring a breath of fresh air to the cities.
      Read more
    •                         Meditation at the Reedsee

      Meditative Activities in Austria: a Holiday for the Soul

      From birdwatching to ice bathing – Austria’s meditative activities bring about a change in perspective and help you find inner peace
      Move on to inner peace
    •                         Maria Kittl in the Zwerchwand / Bad Goisern

      The 89-Year-Old Rock Climber

      Maria Kittl from Upper Austria scales steep rock faces multiple times a week. She’s 89 years old.
      Read more
    •                         Clara Tippelt, landlady of the Almgasthaus Boscheben in Ellbögen, south side of Patscherkofel / Almgasthaus Boscheben

      Clara Tippelt – From the Big City to the Mountain Hut

      What’s it like to leave everything you know behind and start a new life in a mountain hut on the alpine pasture? Clara Tippelt made this bold move. 
      Life on the mountain pasture