Traditional Costumes in Austria
About the love and history of Lederhosen, Dirndl and traditional jackets
Pop culture such as film and music has helped introduced Austria’s traditional costumes to the world, with one of the most famous cultural ambassadors being The Sound of Music, the classic about Salzburg's singing Trapp family.
However, the traditional Austrian dress is far more than just a film prop or an Alpine cliché. A deep love and passion for Dirndl and Lederhosen are firmly rooted in most regions. Traditional attire symbolises regional identity, community, and living traditions—genuine and authentic in its origins. In the past, Tracht reflected a person’s profession, social status, and wealth. Today, Dirndl and Lederhosen are worn for festive occasions but remain part of everyday life. Traditional dress continues to serve as daily workwear in agriculture, restaurants, and hotels—just as it has for generations.
Dirndl and Lederhosen: A lifestyle that is fun to wear
How did Tracht develop?
The origins of Dirndl and Lederhosen
The word Tracht comes from the Old High German term Draht(a), which referred both to the workwear of labourers and the formal attire of the upper class. For the working population, traditional dress had two primary functions: it needed to be practical and suitable for everyday life. Dirndls were made from affordable fabrics, usually wool or linen, while only the privileged upper classes could afford silk, cotton, or other fine materials. Men wore Lederhosen for forestry work and hunting—an activity reserved exclusively for the nobility until the 20th century.
In the mid-19th century, both the aristocracy and the bourgeoisie embraced the trend of Sommerfrische—retreating to the countryside during the summer—and with it, traditional dress. Even Emperor Franz Joseph I was an enthusiastic wearer of Lederhosen. The renowned Salzburg-based Tracht manufacturer Jahn-Markl even created a custom shade called Altschwarz (antique black) specifically for him.
Real craftsmanship: Regions and their traditional costumes
Where traditional costumes & traditions are celebrated
Originals from the traditional costume manufactory
The colours reveal the region
What you always wanted to know ...
Do Austrias wash their Lederhosen?
When it comes to Lederhosen, not washing them is often the best approach. Unlike a Dirndl, a well-worn look is part of what makes Lederhosen special—it’s a sign of authenticity.
A true pair of Lederhosen only gains character over time, developing a distinctive Speckigkeit—a patina, worn areas, or even stains—that makes them unique. Of course, this doesn’t happen overnight but is earned through years of wear on various occasions. However, if the leather becomes stiff, a professional cleaning may still be necessary.
What you always wanted to know ...
Is there a Dirndl etiquette?
The answer is: yes! After all, how the Dirndl apron is tied is no matter of chance. The position of the bow reveals something about its wearer:
Bow on the left: Single and available
If a woman ties her bow on the left, it means she is unmarried and not in a committed relationship. This may even be the origin of the German term anbandeln, meaning to flirt or strike up a romance—because those who tie their bow on the left signal that they are open to meeting someone new.Bow on the right: In a relationship, engaged, or married
A bow tied on the right indicates that the wearer is already spoken for.Bow at the back: In mourning
If the apron is tied at the back, it traditionally signifies that the wearer is widowed.
UNESCO Intangible Cultural Heritage: Traditional handicrafts
Events for fans of traditional costumes
Climate Protection Info
Why are traditions and customs sustainable?
The preservation of traditions and customs in Austria is closely linked to sustainability. Events such as the Almabtrieb (cattle drive), traditional festivals, and regional craftsmanship reflect a deep respect for nature and its resources. These customs foster appreciation for local flora and fauna while promoting environmental awareness.
Traditions also strengthen social sustainability. Festivals like the Maypole raising, Easter celebrations, or Christmas customs bring communities together and encourage collective efforts to preserve regional heritage. As part of UNESCO’s Intangible Cultural Heritage, these rituals, traditions, and crafts are passed down through generations. Visitors who experience these traditions firsthand gain a deeper understanding of Austrian culture—and the Austrian way of life.