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    The Magical World of Crystals

    A giant enthroned in the heart of the Tirolean Alpine landscape, guarding 17 installations by such artists as Brian Eno, Andy Warhol and Salvador Dalí. A carousel that takes us on a journey through a magical world, and sound that brings crystals to life: this and more can be experienced at the Swarovski Crystal Worlds.

    André Heller: The creative mastermind behind the Crystal Worlds

    A timeless installation made of hills, nature and a waterfall sits protectively above the Chambers of Wonder in Wattens. To celebrate the 100th anniversary of the company, media artist André Heller was commissioned to create a world of crystal. It was Heller’s goal to create something timeless, and so the idea of the green giant was born. Today, the 17 m (55 feet) tall giant head is the hallmark of the Crystal Worlds. He is a source of inspiration, a kaleidoscope that blends water and nature together. Here, miracles really do happen in the (giant’s) head.

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    The Story of the Giant’s Origins

    André Heller dreamed up the following story for the structure: The giant once embarked on a journey to explore wonders and art from all around the world. After collecting many new impressions, he settled in Wattens with all his wisdom and has been guarding the treasures in the Chambers of Wonder ever since.

    These days, there are 17 chambers filled with crystal artwork inside the giant, with artists from all over the world presenting their work. Each chamber is its own little masterpiece focused on interior design, installations or holograms. The doors of the chambers open portals to a multitude of new worlds and experiences.

    Swarovski Crystal Worlds, drone shot / Swarovski Kristallwelten
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    Heroes of Peace - A Chamber of Wonders by André Heller

    Peace symbols in the form of holograms appear in three crystals of about 20 centimeters in diameter. Holograms of Albert Einstein or Mahatma Gandhi speak directly to the visitors and offer messages of peace. The impressive installation leaves visitors with one question: What can you do yourself to promote world peace?

    Not only did André Heller come up with the entire concept of the Crystal Worlds, he also designed a chamber of his own. „Heroes of Peace“ pays tribute to all the world’s ambassadors of peace. Aside from Nelson Mandela and Bertha von Suttner, one can also see John Lennon and his wife Yoko Ono in a black and white projection.

    „The giant and its creator, André Heller, distinguish themselves with a seemingly endless ability to shape-shift, a universal language and the courage to embrace permanent change - all very rare, and therefore very valuable traits.“

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    Carla Rumler - Cultural Director Swarovski and curator Swarovski Kristallwelten

    The Chambers of Wonder at the Crystal Worlds

    Do miracles exist? A walk through the Chambers of Wonder erases any doubt. Artists from all over the world contributed their visions and ideas in crystalline form. These 17 wonders await your discovery inside the head of a peaceful giant in Wattens.

    •                 Chandelier of Grief Yayoi Kusama
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    •                 Andy Warhol at the Swarovski Crystal Worlds
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    •                 "Ready to Love" Installation at Swarovski Crystal Worlds
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    •                 Swarovski Crystal Worlds
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    Ambras Castle / Innsbruck, Schloss Ambras
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    Heller’s Inspiration: The Chamber of Wonders at Ambras Castle

    As early as the 16th century, a chamber of wonders (also called chamber of arts) was created at Ambras castle close to Innsbruck and the Crystal Worlds in Wattens. At the time, the collection consisted of wonders of nature, as well as valuable works of art and other precious items from all over the world. Regents everywhere tried to amass treasures of nature, art and science in their chambers of wonder to show off their power and influence. Ambras Castle houses a collection of unique artefacts started by Archduke Ferdinand II. It is the only chamber of art from the Renaissance period that is still at the same location in which it originated. 

    Click here to learn more about Ambras Castle, which Ferdinand II. built for his secret love, Philippine Welser. 

    Read more

    Crystalline Sound by Swarovski

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    Scintillating, surprising and unusual

    What does crystal sound like? Roland Gerger, the famous Austrian musician, composer and DJ with the name Emil Berliner, decided to explore this question. His idea was to turn the optical effects of crystal into sound. He sees crystal as a beautiful but very quiet material. Which is why he chose to find a way to experience it through sound. To find the right tone, the artist used saws, files and sandpaper on the crystals. He let crystals trickle into different receptacles. The result? A unique soundscape featuring elements of bass, violins, chimes and even the sound of ocean waves. Combined with natural sounds such as birdsong or raindrops, the crystalline sound becomes a Gesamtkunstwerk. Contrary to the Chambers of Wonder inside the Giant, the sound cloud envelops visitors even in the farthest corners of the Crystal Worlds complex, such as the carousel. 

    Close your eyes and enjoy a sample of crystal sound

    Experiencing Crystal: A magical ride on the Carousel

    Andy Warhol at the Swarovski Crystal Worlds
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    With the scintillating sounds of crystal in our ears we move on to the next curiosity: the carousel. In the heart of the Tirolean mountains, the Spanish artist Jaime Hayon has created a nostalgic ride on a masterpiece of his own. 15 Million Swarovski crystals bring the monochrome design of the intriguing creation to life. Its black and white features stand in stark contrast with the lush spring and summer landscape surrounding the carousel. In winter, however, among the snow-covered mountains, it looks like a crystal embedded in the white winter landscape. The abstract figurines are all unique and made of a mix of magic, human and animal elements that tickles the imagination. Decide for yourself what the surreal, humorous designs represent to you. The carousel shows us that there are no limits to the imagination. As soon as the ride starts, you leave every-day worries behind. With the mighty mountain landscape of Tirol as backdrop and sparkling crystals in the periphery of your vision, you’ll find yourself on a nostalgic journey filled with beauty and magic.

    „The carousel awakens a sense of freedom and joy – it is art in motion and a place where imagination reigns free. I am happy for all the people who can embark on this fairy-tale journey. Swarovski wants to get people to dream and it does not shy away from challenges to make that vision come true."

    Crystal Dome (Swarovski Crystal Worlds)
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    Jaime Hayon - Artist & Designer

    Did you know that…

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