Wien Tourismus / Peter Rigaud

    Shopping in Austria

    Looking for some shops to bring back a small souvenir? There are many specialty shops, artists markets and splendid shopping streets across Austria. Go bargain hunting at one of the many colorful markets, or stroll along an upscale shopping street.

    Manner Hazelnut Wafers

    "Chocolate for all" was the motto of Josef Manner I. In 1890, dissatisfied with the quality and price of chocolate, Manner decided to produce chocolate himself. With the "Neapolitaner Schnitte No. 239", introduced to the market in 1898, the hazelnut wafer set out to conquer the world. The name 'Neapolitaner' comes from Naples in Italy where the hazelnuts used in the wafers come from.

    With their recipe for success the Josef Manner Chocolate Factory soon became the leading chocolate company of the Austro-Hungarian monarchy. The basic recipe of this bite-sized snack which consists of four layers of hazelnut cream between five layers of wafers has not changed until today.

    The Manner shops in Austria boast plenty of items, which are not available at other shops and therefore make for great gifts: Manner Neapolitaner Wafers in a nostalgia tin box, the 18er Original Manner Wafer pack, and much more. Manner is located on Stephansplatz and at the Vienna airport. Other locations are the works in Vienna, Wolkersdorf and Perg.

    Salzburger Mozartkugeln

    A box of Salzburger Mozartkugeln by Mirabell combines the best Austria has to offer: history, music, and tradition.

    Long after Wolfgang Amadeus Mozart had died Salzburg's master confectioner Paul Fürst started to produce little Marzipan balls, rolled them in a walnut-nougat crème, and put them on little sticks. He then dunked them into warm chocolate until they became evenly round. The original Mozartkugel was born.

    The original Fürst bakery is still producing the delicious Mozartkugeln by hand. Their authentic chocolate balls are sold at Alter Markt, Mirabellplatz Ritzerbogen and Getreidegasse.
    The Mozartkugel, initially called "Mozartbonbon" was invented by Paul Fürst in 1890 and named after Wolfgang Amadeus Mozart. Nowadays you have several companies making Mozartkugeln - the original ones are only available in shops of the Fürst bakery and online.

    Zotter Chocolate

    In Bregl, in the province of Styria, some 500 tonnes of chocolate are processed into 150 different chocolate creations every year. All products carry the fairtrade label.The fairtrade mark is an independent consumer label, which appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal.

    Zotter offers an incredible range of taste combinations to please all palates. Flavours include everything from pineapple-paprika, apple-balsamic vinegar, chilli & rum, and milk & oats. Zotter also has more classic chocolate favourites such as strawberry and apricot. In addition to handmade chocolate and drinking chocolate, the chocolate factory also produces 'boleros' where dried fruits, chopped and roasted nuts and different cereals are dipped into chocolate and coated with pure cocoa, a sugar mix or fruit powder.

    Styrian Pumpkinseed Oil

    Whether it's the aroma or taste, or that fact that it's 100 percent natural, it will be hard to buy just one bottle. This Styrian specialty is traditionally used to dress salads of all kinds, but you can also use it to enhance a variety of other dishes including soups, pasta and rice dishes, sauces, and spreads.

    The oil is made from Styrian oil pumpkin: the seeds are washed, dried, crushed and fine milled into seed flour. To get one litre (one quart) of pumpkinseed oil you need the seeds from 30 to 50 pumpkins.



    The long esplanade covering the course of the river already served as market place for dairy products in Vienna as early as the 18th century. Naschmarkt Vienna which is located between Kettenbrückengasse and Karlsplatz is a premier open-air fruit and vegetable market that should be on everyone's itinerary. Naschmarkt is an ethnic melting pot full of vibrant life and exotic scents. With endless rows of stalls selling fruit, vegetables, seafood, spices, homemade pasta, pickles of all kinds, cheeses and breads, this superb market can satisfy the most demanding culinary requirements. Interspersed are small bistros, as diverse and multi-cultural as the stalls and the market itself.

    Naschmarkt is open Monday to Friday from 6am to 6.30pm and Saturday from 6am to 5pm. Mornings are the best time to absorb the market's sights and flavours. The majority of the bars and bistros open until 10pm, and some even later. 


    As already mentioned, Naschmarkt is a must for every visitor to Vienna. However, if you wish to explore the city off the tourist paths then Brunnenmarkt in Wien-Ottakring is a great place to experience multicultural Vienna. Brunnenmarkt, located between Thaliastrasse and Ottakringer Strasse, is best described as an oriental bazaar. A great number of vendors sell all varieties of goods to Vienna’s immigrant community – particularly its large Turkish population. The market dates back to 1786 when Emperor Joseph II. had consented to a marketplace around the fountain (“Brunnen”). In 1880 the fountain had to make way for a horse-drawn train, the market and the name remained though. Brunnenmarkt is one of Vienna’s last street markets which means that all stalls are taken down in the evening and put up again the next morning. A good time to visit is late in the afternoon when the vendors want to get rid of their goods and offer bargain prices. If you are hungry then you will find plenty of snack stands and inns selling all kinds of ethnic food.


    An especially authentic market in Wien Favoriten is the 125-year old Viktor-Adler-Markt, offering a great variety of culinary delights including fruits and vegetables and selected wines. Take the time and you will find plenty of things to see, explore and discover here. All kinds of local delis as well as Turkish, Greek, and Indian specialties, and rows upon rows of stalls creating veritable lanes and alleyways. In the summer this market is a pleasant place to stroll around as the stalls are protected from the sun by parasols and awnings.



    Schrannenmarkt in Salzburg, opposite Schloss Mirabell, is Austria’s third-largest street market besides Naschmarkt and Brunnenmarkt in Vienna. Flowers, leather wear, health foods, and many other delicacies covering everything from eels to plums are on sale. The majority of the meat and dairy products are produced by the vendors themselves who are happy for you to have a taste. There are also plenty of snack stalls selling everything from fried chicken to crullers.


    Kapitelmarkt is located at the foot of Festung Hohensalzburg drawing plenty of tourists, not least thanks to its location. Situated between Salzburg Cathedral and the old St. Peter Churchyard, it offers souvenirs, gifts and tasty tidbits.

    Hamburg Fish Market in Salzburg

    Why go far when you can find all the great things here? Once a year, Südtirolerplatz in front of the Salzburg train station provides the backdrop for a typical fish market from Hamburg. Lovers of sea food will find themselves amply catered for with salmon, scampi, rock lobster, and other specialties which you can either eat at the market or prepare at home. There is also live music and entertainment at the market which takes place from the end of May to the beginning of July.


    Potters’ Market in Hall

    The Medieval town of Hall in Tirol annually stages Tirol’s largest Potters’ Market, featuring pottery from Austria and its neighbouring countries. Children can learn how a clump of clay is turned into a nice vase for mum and practice their newly acquired skills. Master potters demonstrate step by step how their objects and artworks are created. The Potters’ Market is held at the Oberer Stadtplatz in Hall.

    Flea Market in Innsbruck

    From Tirol’s largest Potters’ Market to Tirol’s largest Flea Market. Where? In Innsbruck, of course! Every Saturday a multitude of vendors, browsers, and buyers meet up at the beautiful Alter Hafen. In case of rain, the Flea Market is held indoors. To ensure that the market retains its traditional charm, no more than one fifth of the vendors may be commercial exhibitors. Sellers from Asia, Africa, and Europe lend the market a colourful and international flair.


    Flea Market on the Linz Hauptplatz

    Every Saturday the Hauptplatz in Linz turns into a marketplace where all kinds of odds and ends are sold, from one-armed dolls to glittering chandeliers. From November to February the market is held in front of the Neues Rathaus.



    Ursulamarkt has a 700-year old tradition. The market at the Klagenfurt Trade Fair area attracts some 330 vendors selling goods like pottery and wooden toys. For kids there is a petting zoo and there are stalls selling fried sausages, roast chestnuts, mulled wine, and the like.

    Ursulamarkt is always held in October, around the feast day of St. Ursula on the 21st of October.

    Ceramics and Pottery Market in Villach

    Another traditional market, although more because of its handicrafts than its age, is the Alpen-Adria Keramikmarkt. Since 1988 Villach has been playing host to this quite famous ceramics and pottery market. Every year some 80 potters from across Europe meet up here to present and sell their objects, including home and garden items, decorative pottery, home accessories, ceramic pottery, decorations, assorted pottery, jewellery, and much more. The market is complimented by an exhibition on international ceramics art.

    St. Veiter Wiesenmarkt

    St. Veiter Wiesenmarkt in Sankt Veit an der Glan is Carinthia’s largest traditional funfair. For almost 650 years the event has been held every last Saturday in September. Wiesenmarkt traditionally starts with a colourful parade through town in which all culture and heritage clubs of Sankt Veit participate. After the “messenger” has read out the rules, the 10-day festival starts. The market has lost some of its traditional character as the amusement park and party marquees have grown in size. Wiesenmarkt nonetheless still features large agricultural shows, animal markets, flea markets and antiquity markets. The spectacle attracts some 500,000 visitors from Carinthia and neighboring Italy and Slovenia.


    Farmers’ Market at Kaiser-Josef-Platz

    In Mediterranean-style Graz you always feel a little bit closer to the South. This feeling is especially strong on Kaiser-Josef Markt, a small and friendly farmers’ market where you can buy healthy and locally produced food such as meat, cheese, fruit, and vegetables. Not to be missed is the culinary speciality of Styria, the highly esteemed pumpkin seed oil, which is made by pressing the roasted seeds of pumpkins.

    Farmer’s Market on Lendplatz

    Local growers and producers come to the Farmers’ Market on Lendplatz to sell their fresh produce. In the summer, a pleasant way of spending one’s afternoon is to sit in one of the shady beer gardens (e.g. at Gasthaus Lendplatzl) and watch the vibrant life and colourful going-ons of the market. Lendplatz has always been a popular meeting place for the Graz suburbanites who come for the market just as much as for the quaint inns.

    Grazer Fetzenmärkte

    In Styria flea markets are called “Fetzenmarkt” (= rag market). It’s quite obvious where the name comes from, but it would be wrong to believe that all you get is junk and old rags. Quite the contrary is true actually: Old watches, china, small antiquities, lamps, antiquarian books and old picture postcards set collector’s hearts at flutter. Markets have been held here since 1749, the year Empress Maria Theresia granted the right to set them up, and meanwhile the largest flea markets have turned into veritable town fairs. And since neither browsing nor shopping are fun with an empty belly, breakfast is available form 5am. Later on, food stalls open up selling roast pork, sausages, fried chicken, and kebabs. Fetzenmärkte are always held at the Grazer Messe, Fröhlichgasse parking lot.

    Browse by city



    Mariahilfer Straße

    Located by the Westbahnhof, “Mahü”, as this street is lovingly dubbed by locals, boasts the greatest number of shops and stores of all. Almost all major department stores can be found here selling clothes, leather goods, furniture and accessories, books and stationery. Hidden away between these big stores there are tiny shops selling all kind of fun stuff. Pleasant street cafes offer a welcome break from shopping where you can rest your tired feet while sampling some of the famous Viennese “Gemütlichkeit”, and the subway, which runs about half the length of Mariahilfer Straße, makes it easy to get around. In the Middle Ages wine was grown where today Austria’s longest shopping mile is found, and today’s streetscape dates back to the Gründerzeit period (late 19th century onwards).


    Landstraßer Hauptstraße

    The Kärntner Strasse shopping streetand Landstraßer Hauptstraße in Vienna’s 3rd District share the capital’s second largest shopping streets. When the street was being reconstructed in the mid 80s a subway stop was installed and the entire layout was made more attractive and appealing. Today the Landstraßer Hauptstraße boasts wide sidewalks lined with trees and, the most important thing for a shopping street, a great number of stores catering to all pocketbook sizes. If you need to refuel between shopping sprees then Rochus Market, conveniently located right on Landhauser Hauptstraße, is a great place to unwind and indulge in fresh food.



    Located in Vienna’s 10th district, near the Südtiroler Platz, is the Favoritenstraße pedestrian area. Favoritenstraße was remodeled in 2005 and now features benches where you can unwind and lose yourself in the soothing sight of water spurting from fountains.




    Linzer Landstraße is Austria’s second largest shopping street after Vienna’s Mariahilfer Straße. It starts at the baroque main square – which also boasts a number of shops – and runs through the entire center of Linz all the way to the Blumau junction. Only a few steps from Landstraße is Neuer Dom, Austria’s largest church. Landstraße is conveniently located near the train station and boasts international flagship stores as well as small bric-a-brac and souvenir shops. The side streets of Landstraße are worth a visit for their high-quality specialist stores.



    Maria Theresien-Straße

    Sitting and watching the world go by is one of the great highlights of Maria Theresien-Straße which is considered one of Europe’s most splendid boulevards. With the jagged peaks of Nordkette in the background, St. Anna Column in the center, and plenty of small and large stores – including the famous Kaufhaus Tyrol – in between, Maria Theresien-Straße offers something for everyone. The boulevard’s splendor comes from its many magnificent buildings dating back to the Middle Ages and Baroque period.



    Kramergasse and Alter Platz

    From Gothic to Baroque: Kramergasse is Klagenfurt’s No. 1 shopping street, the city’s oldest road and Austria’s first pedestrian zone. Kramergasse is lined with beautiful Baroque and Jugendstil houses and leads to the Alter Platz, the city’s historic centre, with its old burgher houses and royal palaces, shops, and cafés. The majority of these edifices were created by Italian architects in the 16th and 17th centuries. This Italian touch can also be found in the elegant stores and boutiques on and near Kramergasse. And what’s best: Kinderwerk Klagenfurt looks after your offspring so you can enjoy your shopping day to the full!



    Around the Main Square

    Here you will find a number of charming lanes lined with shops and boutiques. In the Middle Ages Graz was an important trading centre and this old tradition is reflected in today’s great number of stores. The city’s largest shopping street is Herrengasse offering all kinds of shops and resting places. Art lovers should head for Sackstraße, boasting beautiful antiques as well as modern and innovative arts and crafts. For this reason Sackstraße is also known as “Art Mile”.



    Salzburg off Getreidegasse: Linzergasse

    It's not easy to attract attention next to the elegant Getreidegasse. Less busy, but nonetheless - or all the more - worth a visit is Salzburg’s old Linzergasse hidden away behind Kapuzinerberg, offering a great number of boutiques and shoe stores, and one excellent music store. Picturesque Linzergasse has always been the 'little sister' to the more imposing Getreidegasse.


    St. Pölten

    St. Pöltens largest shopping street, Kremsergasse, starts just opposite the train station. And since shopping alone is not enough, the eyes also find plenty to feast on in the pedestrian zone which boasts marvellous buildings from the turn of the century, such as house No 41 which was designed by Joseph Maria Olbrich, the architect of the Wiener Secession.




    Bregenz is absolutely beautiful, albeit not very big. This is why all important stores – from children’s fashion to jewellers, from traditional family-run shops to designer labels – are all clustered on and around Kaiserstraße. Which is quite convenient really as shopping doesn’t take a lot of time – time which you can spend relaxing in a street café, reviling in the fantastic scenery between Lake Constance and Pfänder mountain. A great part of Bregenz’s city center was turned into a pedestrian zone which was revamped in 2006.



    Last but certainly not least: Eisenstadt. Hauptstraße, the city’s main street, offers a charming mix of shops, cafés, boutiques, jewellers, and traditional fashion stores. Eisenstadt’s centre boasts some 150 shops.