• Eggenberg Palace in Graz

      Austria's Beauty in Focus

    There are many ways to describe Austria, but one word comes up time and again: Austria is beautiful. There are the postcard-ready landscapes, the ornately framed masterpieces by Klimt and Schiele, or the iconic melodies of a Mozart concerto. It takes a special eye to see all of Austria’s wealth of grace – like the eye of American fashion and lifestyle photographer and Fujifilm X-Photographer Kara Mercer! Kara embarked on a journey through regions in Austria, armed with her camera and a mission: capture beautiful moments that could only happen in Austria.

    Kara Shows You Around

    • Albertina Museum Vienna

      The Art of Seeing Vienna

      Find out where the best culture is hiding in this Vienna photo essay. The shots take you into the capital's most illustrious museums and culture hubs.
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    • Tram in Graz

      Photo Essay: Austria’s Shooting Star

      Fall in love with Austria’s south, and its indisputable capital. This photo essay takes you on a visual tour of the Styrian city!
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    • Cow at Arlberg

      Photo Essay: Arlberg

      Mesmerizing landscapes are waiting for you around every corner in this Arlberg photo essay. Browsing these stunning shots might inspire serious mountain envy!
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    Meet Kara Mercer

    Kara Mercer is a commercial and editorial photographer and art director based in Seattle, Washington. She specializes in developing content for fashion, travel, and lifestyle brands. Known for her use of light and her eye for creative direction, Kara believes every image should stand strongly on its own while also contributing a unique yet complementary voice when serving as part of a collection.

    Her work is influenced as much by minimalism and thought-provoking conversations as it is by contemporary studies in human psychology and the emotive, sometimes ethereal feel of romanticism. With these influences, she seamlessly combines playful narratives with a timeless aesthetic for commercial media campaigns (print and digital) and editorial work. 

    Kara Mercer

    Plan Your Trip

    • View of the Ruin of Aggstein in the Wachau Valley

      Round Trips in Austria

      From cities to summits, discover all of Austria's facets on a custom round trip.
      Top tours
    • High Alpine Road / Grossglockner, Carinthia

      How to Get to and Around Austria

      Find information about travelling to Austria by plane, car, train, and coach.
      How to get to and around Austria
    • Breakfast

      Austria Hotel Collection

      Meet the curated list of our favourite hotels in Austria's cities and countryside.
      Make your reservation now...