There are many ways to describe Austria, but one word comes up time and again: Austria is beautiful. There are the postcard-ready landscapes, the ornately framed masterpieces by Klimt and Schiele, or the iconic melodies of a Mozart concerto. It takes a special eye to see all of Austria’s wealth of grace – like the eye of American fashion and lifestyle photographer and Fujifilm X-Photographer Kara Mercer! Kara embarked on a journey through regions in Austria, armed with her camera and a mission: capture beautiful moments that could only happen in Austria.
Kara Shows You Around
Meet Kara Mercer
Kara Mercer is a commercial and editorial photographer and art director based in Seattle, Washington. She specializes in developing content for fashion, travel, and lifestyle brands. Known for her use of light and her eye for creative direction, Kara believes every image should stand strongly on its own while also contributing a unique yet complementary voice when serving as part of a collection.
Her work is influenced as much by minimalism and thought-provoking conversations as it is by contemporary studies in human psychology and the emotive, sometimes ethereal feel of romanticism. With these influences, she seamlessly combines playful narratives with a timeless aesthetic for commercial media campaigns (print and digital) and editorial work.