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    • Graz Main Square
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      Austria's Beauty in Focus

    There are many ways to describe Austria, but one word comes up time and again: Austria is beautiful. There are the postcard-ready landscapes, the ornately framed masterpieces by Klimt and Schiele, or the iconic melodies of a Mozart concerto. It takes a special eye to see all of Austria’s wealth of grace – like the eye of American fashion and lifestyle photographer and Fujifilm X-Photographer Kara Mercer! Kara embarked on a journey through six regions in Austria, armed with her camera and a mission: capture beautiful moments that could only happen in Austria.

    Kara Shows You Around

    • Albertina Museum Vienna
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      The Art of Seeing Vienna

      Find out where the best culture is hiding in this Vienna photo essay. The shots take you into the capital's most illustrious museums and culture hubs.

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    • The Golden Roof of Innsbruck / Innsbuck
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      Past and Future Meet in Innsbruck

      Find history and innovation in the Capital of the Alps. 

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    • Tram in Graz
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      Graz: Austria’s Shooting Star

      Fall in love with Austria’s south, and its indisputable capital. This photo essay takes you on a visual tour of the Styrian city!

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    • Salzburg with Fortress Hohensalzburg
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      Close Up With Salzburg and SalzburgerLand

      Get a special glimpse of Salzburg and SalzburgerLand in this gorgeous photo essay. It captures the elegance of Salzburg's culture and surrounding nature!

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    • Cow at Arlberg
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      Arlberg is a Natural Fit

      Mesmerizing landscapes waited for you around every corner in this Arlberg photo essay. Browsing these stunning shots might inspire serious mountain envy!

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    Meet Kara Mercer

    Kara Mercer is a commercial and editorial photographer and art director based in Seattle, Washington. She specializes in developing content for fashion, travel, and lifestyle brands. Known for her use of light and her eye for creative direction, Kara believes every image should stand strongly on its own while also contributing a unique yet complementary voice when serving as part of a collection. Her work is influenced as much by minimalism and thought-provoking conversations as it is by contemporary studies in human psychology and the emotive, sometimes ethereal feel of romanticism. With these influences, she seamlessly combines playful narratives with a timeless aesthetic for commercial media campaigns (print and digital) and editorial work. 

    Kara Mercer
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    Plan Your Trip

    • View of the Ruin of Aggstein in the Wachau Valley
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      Round Trips in Austria

      From cities to summits, discover all of Austria's facets on a custom round trip.

      Top tours
    • High Alpine Road / Grossglockner, Carinthia
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      How to Get to and Around Austria

      Find information about travelling to Austria by plane, car, train, and coach.

      How to get to and around Austria
    • Breakfast
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      Austria Hotel Collection

      Meet the curated list of our favourite hotels in Austria's cities and countryside.

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